In this role you are accountable for the Washington Spirits’ content strategy & execution along with the creative vision for the team. You are a seasoned creative director with a background in organizations that push the boundaries of storytelling. You have substantial experience making creative assets that make people feel something and encourage them to do something. You are an innovator, you are uber curious, you have ideas always popping into your head and have a track record of bringing those ideas to reality. You also have experience getting into the details of content calendarization, the “why” behind what you’re making, and you have a POV on how it should deliver in the market. You have a point of view around your creative and demand the best. You have experience managing teams of creative people and want to build a diverse, positive team of creators. Your team consists of graphic designers, video managers, editors, content archivists, & more.
You’ll be doing work that runs the gamut of creative, from driving storytelling about our players & their stories, helping us continue to build our brand doing awareness related work and will also lean in on all of our creative needs as it relates to driving our business.
Who You Do It With
You report directly to the Head of Brand Marketing and your direct peers are our leaders in the social, email, web, field & player marketing spaces. You work very closely with our Comms, Ticketing, Partnerships, Merch & Player Care teams. You are also in lock step with our GM/President of Sporting Operations along with our Head Coach ensuring that visions are aligned. You work directly with our players ensuring that they are perceived in the best light—you care about their brands & their future. You lead a team of 6+ Full time staff with additional freelancers & multiple agencies.
How you Do It
You work with a fierce drive to set the standard, with empathy for your colleagues, with flexibility for the sporting calendar, and with the innate belief that this team will be successful and will grow. You come with new ideas often to create the standard for the industry. You realize that many people depend on you and have an opinion about your area of expertise, and you handle that stress with grace. You are a stickler for execution, and you know that learnings can come from anywhere. You believe that process can unlock creative freedom and are ready to roll up your sleeves.
Key Skills Needed
Proven ability to deliver fresh new ideas
Thorough understanding of internet marketing, brand building, storytelling, content creation, & design
Excellent verbal and written communication skills
Excellent interpersonal skill
Strong organizational skills with superior attention to detail
Passion for sports & experience within the sports industry
Ability to implement content calendars & deliver on-time
Ability to multitask and meet deadlines
Proficient with Microsoft Office Suite or related software
Excellent ability to prioritize, organize & multi-task
Can push self- & others in an ambiguous environment
Models’ positive energy & handles stress well
At least 7 years of similar experience
Experience being a collaborator within a team environment
Must be fully vaccinated against Covid 19
Available to work nights, weekends & holidays as needed based on sporting calendar
This role is located in our Falls Church office, we have a Hybrid schedule with Mondays & Friday’s being remote Equal Opportunity Statement
Washington Spirit is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, protected veteran status, disability status, or any other characteristic protected by law.