We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

The Foley Entertainment Group LLC (“FEG”) – which manages the National Hockey League’s Vegas Golden Knights in addition to several other sports, venue and hospitality entities – is seeking a highly motivated individual to fill a full-time CRM & Database Analyst within a fast-paced and team-oriented environment. The CRM & Database Analyst will be responsible for leading CRM initiatives in the areas of ticket sales and sponsorships by providing CRM UI customization and optimization across ad hoc reporting/analysis, sales campaign/lead creation and facilitating data structure within the CRM system. The position will also provide quantitative analysis and data-driven insights on subjects including (but not limited to): prospect acquisition, customer lead scoring, market segmentation, customer retention and ongoing business analytics initiatives.


  • Maintain and optimize the FEG CRM system to provide an effective and custom user experience for CRM users across the enterprise

  • Monitor and maintain customer data quality and data hygiene; identify and address data inconsistencies across platforms

  • Lead sales campaign tracking and lead creation, scrubbing and distribution

  • Assume the primary responsibility for ensuring optimal use of database functionality to support individual team/program goals

  • Analyze information needs of multiple users to assist in determining appropriate database application structures and report specifications.

  • Construct database applications including procedures, modules, functions, automated events, and customized forms and reports as needed

  • Provide database quality control; investigate and resolve data and reporting inconsistencies; develop and implement workflows, data entry, collection and reporting procedures

  • Analyze fan related data as it relates to demographics, psychographics, behavior and historical trends

  • Facilitate customer data acquisition from variety data sources and integrate into a defined customer journey

  • Troubleshoot CRM related issues and work users to ensure systems meet the individual team needs

  • Perform ad-hoc analysis as needed

  • Other duties as assigned

Minimum Qualifications:

  • Bachelor's Degree; preferably in Business, Mathematics, Statistics, Information Systems or related field

  • At least 3-4 years of working with a CRM system (Microsoft Dynamics) or an analytical role is preferred; experience with a sports platform (KORE CRM) a plus

  • At least 2 years of experience working with complex databases, troubleshooting problems, analyzing information and data, designing queries and reports and creating operational policies and procedures is preferred

  • Experience writing queries in programming languages (SQL preferred)

  • Strong quantitative and statistical modeling skills with the ability to translate findings to all levels of the organization – R and/or Python experience a plus

  • Knowledge of document management processes and software; knowledge of how to create, implement, and maintain data file structures

  • Familiarity with business intelligence platforms (e.g., Tableau, Power BI, etc.)

  • Experience working in a data warehouse environment and/or with relational databases

  • Ability to meet deadlines without compromising accuracy, excellent product quality and attention to detail

  • Possess strong organizational, time management and project management skills with a demonstrated ability to work, both independently and within a team environment

  • Strong oral, problem solving, communications, writing, negotiation, and presentation skills


  • Work-related travel as assigned

Our Culture:

  • A detailed overview of our culture will be articulated during the interview process

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