The Marketing Specialist leads the development and execution of marketing campaigns for Canucks Sports & Entertainment live entertainment and community initiatives. As a key member of the Marketing Team, they build effective working relationships with stakeholders and leverage both internal and external resources to deliver campaign objectives.
A typical day includes:
Leading the strategic planning, production, and execution of marketing campaigns supporting fan experience, community, and retail objectives
Leveraging in-house and external research/analytics resources to turn data into insights and insights into advantage
Building marketing plans that deliver on campaign objectives and ensuring all campaign touchpoints are aligned to brand standards and quality expectations
Liaising with in-house Content, Design, and Digital teams to build strategic, compelling briefs that deliver desired outcomes (i.e., lead generation, market awareness, fundraising, etc.)
Using best practices like workback schedules, RACI charts, and project charters to ensure campaigns and collateral are delivered on time, within budget, and meeting quality standards
Leading the approvals process, ensuring final sign-off is received efficiently and coordinating revisions as necessary
WE HAVE:
A team you can belong to and believe in
A fun, high energy environment
An open mind for new ideas
The opportunity to embark on a career development journey
YOU MUST HAVE:
Post-secondary degree or diploma in a related field such as marketing or business management
2 years of experience in a similar marketing/agency role
Solid knowledge of digital marketing tactics, including social media, display, SEM, etc.
A proven ability to make critical data-driven decisions independently
Experience prioritizing the use of limited resources to optimize results and efficiency
Strong attention to detail and exceptional time management and organizational skills
Vancouver is one of the most diverse cities in the world and Canucks Sports & Entertainment strives to create a workforce that is inclusive, equitable, and represents our beautiful, unique community. We value unique perspectives, ideas, and creativity that support a diverse, inclusive, respectful, collaborative, and fun work environment. Canucks Sports & Entertainment is committed to building and supporting a diverse team.
This position will remain open until filled.