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This role is responsible for overseeing the development, deployment, and analytics of email communications. The incumbent will lead the email marketing program in support of season ticket member, fan, ticketing, and stakeholder communications. Areas of focus include lead generation, retention, database growth, and engagement. The incumbent will also work with the Marketing team to execute key initiatives in support of lead acquisition, engagement, and database growth.

A typical day includes:

  • Implementing and overseeing our email strategy, including creating and managing email marketing campaigns, template designs, and calls-to-action

  • Composing written content for email communications

  • Working closely with internal departments to maintain an all-inclusive email marketing production/editorial calendar

  • Segmenting lists and users and automate campaigns based on behaviors like past email engagement, website visits, and product usage

  • Integrating email into larger automated marketing campaigns to drive ticket and membership sales

  • Developing processes to drive conversion and retention programs

  • Ensuring campaigns consistently drive fan data collection across segments and coordinating key data objectives with fan insights team

  • Developing score carding system for tracking and measuring campaign effectiveness and provide regular ad-hoc reports with insight and analysis on email performance and growth strategy

  • Developing a set of email communication standards to be implemented across multiple platforms and departments to ensure consistency and maximize impact

  • Experimenting and measuring results to optimize lead nurturing workflows for all segments to convert leads into customers and drive higher retention, upgrades and lifetime value, all primarily through online conversion

  • Overseeing ongoing testing and optimization initiatives including incorporating learnings from campaign analysis

  • Conducting rigorous quality assurance testing on emails prior to deployment

WE HAVE:

  • A team you can belong to and believe in

  • A fun, high energy environment

  • An open mind for new ideas

  • The opportunity to embark on a career development journey

YOU MUST HAVE:

  • A degree or diploma in a related field such as business, marketing or communications

  • 1-2 years of experience in email marketing, lead nurturing, marketing automation, copywriting, and web analytics

  • A deep understanding of email marketing concepts and metrics such as deliverability, open rate, click through rate, conversion rate, etc.

  • A strong customer service focus

  • Knowledge of CRM and content management systems

  • Proven ability to make critical decisions independently without supervision

  • Excellent communication skills, with an ability to work closely and cooperatively with internal and external clients at all levels

  • Proactive and resourceful personality with an ability to “make things happen”

  • Good balance of creative/communications instincts and logical, analytical skills

  • Outstanding organizational and time management skills with strong attention to detail

  • Strong knowledge of Microsoft Office

  • Solid work ethic with desire to contribute maximum effort to achieving team goals and revenue targets

  • Ability to work evenings and weekends as required by event and promotions schedule

Vancouver is one of the most diverse cities in the world and Canucks Sports & Entertainment strives to create a workforce that is inclusive, equitable, and represents our beautiful, unique community. We value unique perspectives, ideas, and creativity that support a diverse, inclusive, respectful, collaborative, and fun work environment. Canucks Sports & Entertainment is committed to building and supporting a diverse team.

This position will remain open until filled.

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