The Director, Premium Sales & Experience will be a big dreamer with a broad vision who enjoys creating a growth-oriented team focused on revenue maximization. This role leads the development and implementation of strategic plans for the sales and service of suites, ticketed clubs, and experiences at Rogers Arena, including new product innovation. The premium book of business is approaching $30M in annual revenue, with significant upside.

ESSENTIAL DUTIES AND RESPONSIBILITIES: (Other duties may be assigned as required)

  • Exceed annual revenue target and delivers recurring revenue growth

  • Work with the CRO to build a strategic plan to maximize revenue from premium sales for the Vancouver Canucks (NHL), Vancouver Warriors (NLL), and live events at Rogers Arena, including designing new Premium products, pricing, and product optimization, creating a high-energy sales culture, and developing the Canucks Sports & Entertainment (CSE) sales, experience, and retention strategies

  • Implement proactive outbound approach amongst the Premium Sales team to foster new business development leads and build a pipeline for future premium expansion at Rogers Arena

  • Lead premium experience innovation, launching new products such as an event-level club between the NHL dressing rooms, a new TD Level Loge, and a 66-foot executive yacht

  • Develop pricing and packaging for suite leases, rentals, and all Rogers Arena clubs

  • Partner with Marketing team to create best-in-class materials to showcase the unique hosting opportunities available through CSE

  • Work with Sr. Managers to execute and measure sales/renewal plans for all clubs and suites

  • Work with Sr. Manager, Premium Experience to develop and implement service initiatives

  • Identify new team members and lead training and development efforts; create learning curriculum for all premium team members in Vancouver and Abbotsford

  • Continue to build on existing relationships and develop new prospect relationships

  • Assist the team with growing key premium accounts into ticket products, partnership opportunities (for businesses), and other CSE or Aquilini Group opportunities

  • Monitor all hockey, lacrosse, and live entertainment suite availability daily, regularly report sales results and forecasts to CSE leadership

  • Work closely with CSE executive team and ownership on initiatives that affect the budget and strategic objectives of the organization

  • Actively monitor all elements of the sports, entertainment, leisure, and service industries for inspiration from best practices that can be utilized in our business


  • A team you can belong to and believe in

  • A fun, high energy environment

  • An open mind for new ideas

  • The opportunity to embark on a career development journey


  • At least 5 to 7 years of sports sales experience, including sales of premium products

  • Experience leading a team, including hiring and training/development

  • Polished presentation skills, with an ability to think and react to situations confidently

  • Excellent relationship building and communication skills

  • Creative and innovative team player with cooperative attitude

  • A go-getter personality, with drive and initiative to succeed

  • Assertive, persistent, and results-oriented

  • Ability to adapt and re-prioritize based on sales needs

  • A proven dedication to outstanding client service

  • Strong proficiency with MS Office (Word, Excel, PowerPoint)

  • Superior attention to detail and strong organizational and administrative skills

  • Excited to work extended hours, including evenings and weekends

Vancouver is one of the most diverse cities in the world and Canucks Sports & Entertainment strives to create a workforce that is inclusive, equitable, and represents our beautiful, unique community. We value unique perspectives, ideas, and creativity that support a diverse, inclusive, respectful, collaborative, and fun work environment. Canucks Sports & Entertainment is committed to building and supporting a diverse team.

This position will remain open until filled.