Division / Unit: Marketing / Marketing Activities
Contract type: Permanent
Start date: 01.10.2022
UEFA is looking for a Campaign Activation Coordinator to join the Customer Relationship Management team and help coordinate direct-to-consumer activation across all of UEFA's competitions and digital products. We are looking for an organised and performance-oriented candidate who can plan and coordinate the different channels.
The candidate will own the strategic and operational side of email and app notifications. The ultimate objectives of the role are to guarantee that our communications reach the right audiences and develop our fan base both quantitatively and qualitatively.
The ideal candidate is passionate and knowledgeable about digital marketing, self-motivated, proactive and a team player. This role is a great opportunity to gain a deeper, real-world understanding of digital marketing and audience management through both organic and paid activations in order to become an expert quickly.
Update and keep track of the different campaign planners
Anticipate UEFA's moments of truth and prepare each department accordingly
Coordinate campaign launches, making sure all products receive the specific content and tracking needed while also ensuring that each campaign contributes to a single overall objective
Plan email and app notifications and collate the content needed from the editorial team
Be the main point of contact for the marketing automation agency and guarantee perfect execution and regular optimisation
Report on audience activation and engagement
from 1 to 3 years' experience in marketing and project coordination, ideally in digital
Bachelor's or equivalent qualification, preferably in project management or digital marketing
English / Advanced
MS Excel / Advanced
MS PowerPoint / Advanced
Project Management / Advanced
Strong organisational skills
Able to build positive working relationships with cross-functional teams
Able to manage multiple projects with conflicting deadlines
Proactive, innovative and open-minded
Comfortable working as an individual contributor within a fast-paced environment
Willing and able to recommend and test new ideas, measure success, and change direction quickly when necessary