At Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top quality sport and entertainment experiences and one of North America’s leading providers of exceptional fan experiences. We are the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.
MLSE owns and/or operates all the venues our teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. We also provide fans in Toronto with incredible live music and entertainment events, as well as exceptional culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub and Platinum Club). Through MLSE Foundation, we have invested more than $45 million into Ontario communities since 2009 and with MLSE LaunchPad, we provide a place where youth facing barriers use sport to recognize and reach their potential.
We achieve all of this through our Common Purpose - to unite and empower our employees to create extraordinary moments for our fans and each other. Come be a part of the team.
MLSE is looking for a client-centric, partnership marketer with a passion for sports and culture to join the Global Partnerships team. Reporting to the Manager, Global Partnerships, this role will focus on the strategic building and execution of sport marketing partnerships for some of the world’s leading and emerging brands. Our group is known for producing award winning marketing programs that raise the bar of creativity and strategic delivery. With an integrated marketing approach, the ideal candidate will be a creative, energetic and organized thought leader driven to deliver breakthrough and compelling multi-platform marketing solutions that are rooted in the sports and culture space that deliver for our fans and the key marketing objectives for our partners. If you are truly interested in creating impact through marketing in sports – we want to hear from you.
Lead a portfolio of integrated partnerships with minimal supervision; build strong and trusted business relationships with senior clients through regular and pro-active contact – continually seeking to elevate the partnership
Build and execute creative, integrated marketing solutions that deliver against partner objectives and drive affinity for our teams in the marketplace
Stay current with all facets of the dynamic marketing mix, including digital, social media, experiential, print and broadcast; equipped with creativity and innovative ideas
Utilize data to drive decision making for program optimization and develops detailed post-mortems on programs and year-end reports
Provides thought leadership to partners during ideation phase and throughout delivery; sells through creative thinking by appealing to reason and connecting the work back to strategy
Develop a deep and thorough understanding of the partner’s business and competitive environment to continually deliver against business objectives for both the partner and MLSE
Develop, lead and be accountable for individual partner budgets with monthly and year end reporting requirements
Collaborate with internal stakeholders to fulfill responsibilities, share information and execution activations
Proactively identifies and manages critical issues; demonstrates resilience and adapts to evolving plans and strategies; where conflicting issues on partnerships arise, able to find solutions along with the internal team
Note: Before reviewing the qualifications listed below, we want you to know that we understand you may not meet all the qualifications described and have other relevant expertise and experience. We invite you to please share this with us in the "Message to the Hiring Manager" section of our online application.
Post-secondary degree or diploma within in a business-related discipline preferred
3-5 years or proven related and meaningful experience in marketing, strategy and/or partnership marketing
Solid comprehension of general marketing and partnership principles and a mindset for client service
Experience in managing others with an inclusive and empathetic mindset
Experience developing and managing budgets
Strong written and verbal communication skills, comfortable with public speaking
Ability to build and maintain professional relationships both internally and externally
Creative self-starter, motivated by results and alert to change
Ability to see the big picture and strategize accordingly
Shown to perform well under pressure; handle multiple priorities at the same time
Available to work evenings and weekends as required/ when applicable – this is the sports and entertainment business, after all
A positive approach incorporating integrity, confidentially and discretion
Apply by: March 15, 2023
We thank all applicants for their interest, however, only those selected for an interview will be contacted.
At MLSE, we are committed to building an equitable, diverse and inclusive organization. We are an equal opportunity employer and we do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process.