The North Carolina Football Club, the parent organization of the North Carolina Courage (first-division women’s pro soccer team playing in the NWSL) and North Carolina FC (third-division men’s pro soccer team playing in USL League One), is seeking a Director, Community who is responsible for engagement and content across multiple portfolios and teams. The Director, Community is responsible for the overall success of our community campaigns and content efforts across multiple channels, and audiences.


  • Manage the Community Engagement team who are responsible for building community content strategies and campaigns that adhere to modern standards and maximize impact.

  • Act as liaison with Marketing and Communications to ensure community engagement strategies are properly integrated and support existing marketing strategies.

  • Ensure communications coherence and consistency between Brand Teams, Public Relations and Content Creator teams, and all fan facing messaging that may have impact on the campaign.

  • Collaborate with the marketing team to create engagement plans, performance goals, content calendars, and impactful moments that drive service engagement.

  • Oversee internal content teams to create social templates, videos, graphics, and live streams that thrive on various social platforms to bring our campaigns to life.

  • Drive creative community content and publishing at scale, providing quality and relevant assets that spark online conversations and engagement across the ecosystem.

  • Prepare, forecast, and manage budgets and resources, ensuring that our teams are properly supported.

  • Attend community events when appropriate to represent the North Carolina Football Club and NC Courage brands.

  • Build and maintain relationships with members of the community, key individuals, and other organizations.

  • Be the principal ambassador for the organization, with responsibilities for delivering the company’s vision within the local community.

  • Attend relevant events and activities to represent the company and build strong relationships with key community members.

  • Respond to inquiries from community members and other interested parties – when needed, recruit a knowledgeable spokesperson or information source to assist.

  • Be an active leader within the community and in conjunction with the President, create a network of influencers within the market to help drive awareness and affinity for the event throughout the community.

  • Define department KPIs, success-measurements, and continuous improvements to community content campaigns.

  • Develop and execute the foundational community program, establishing processes for growth in programming and audience.

  • Work with and oversee the Community Manager to continually improve the quality of programming and existing relationships in the Triangle Region and beyond.

  • Part of the marketing and communications team, partner with cross-functional units to align cohesive organizational strategies.

  • Be an ambassador for the organization within a thriving community.

  • Other duties as assigned.

Requirements: The statements herein are intended to describe the general nature and level of work being performed by the employee in this position. The duties listed do not represent an exhaustive list of all responsibilities, duties, and skills required of a person in this position.

  • BS/BA degree OR equivalent experience and/or 10 + years for elevant experience in the field

  • Understanding of the connection of club and community in the soccer world.

  • Strong community-building skills

  • Ability to work cross functionally and collaboratively

  • Understanding of the soccer community and/or the Triangle Region of North Carolina

  • Strong communicator, able to talk/share internally and externally about the club and connection to the community

  • The ability to balance short-term wins against steady progress on the long-term vision

  • An insatiable desire to learn and grow

  • Subject matter expert in social and digital media performance standards.

  • Well-developed teamwork, and coaching skills, with the ability to identify and grow talent.

  • Desire to explore new marketing channels and committed to improvement and change.

  • Highly motivated and proactive, always seeking to solutions to problems.

  • Organized and process-driven, with the ability to be flexible, change priorities, and handle multiple tasks.

  • Conscientious, on time, with a positive attitude.

  • Ability to work flexible hours including nights, weekends and holidays

  • Very strong written and verbal English communications skills.


The physical demands described here are representative of those that must be met or may be encountered by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The job requires regularly lifting/pushing up to 15 pounds and occasionally lifting/pushing more than 25 pounds or exerting heavy force, in a wide disparity or environmental conditions. The job involves standing, stooping, bending, lifting, pushing, etc.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.