SUMMARY: The Digital Marketing Coordinator will be responsible for the development and execution of email and digital marketing, as needed, for the New England Revolution and their brands such as the Academy, Youth Soccer and Junior Revs. The position will be responsible for multiple concurrent projects and will report to the Digital Marketing Supervisor.
DUTIES AND RESPONSIBILITIES
Develop and manage all social media advertising designed to generate revenue among several target audiences while tailoring messaging/creative to each segment
Manage digital marketing calendar via project management software to keep team organized and create transparency across departments
Manage the creation, scheduling, and deployment of select email campaigns, including proofreading and occasionally copywriting, ensuring all information is approved, accurate and meets best practice guidelines
Collaborate with social media influencers and execute fulfillment on both ends of the partnership on matchday and beyond
Assist in the creation and delivery of creative assets for all digital, social, and traditional media campaigns using Adobe Photoshop and/or Illustrator
Create, edit and manipulate images and graphics when necessary
Collaborate with creative teams to ensure all marketing and adverting is executed within brand guidelines of New England Revolution
Collaborate with departments across the organization to support revenue generation objectives
Consume sports and marketing content across other teams, leagues and brands
Special projects and assignments as business dictates
This position has no supervisory responsibilities
SKILLS AND QUALIFICATIONS
Bachelor’s degree in marketing or a related field
1-3 years of relevant and progressively more responsible experience
Previous experience with email marketing platforms such as Marketo
Strong knowledge of email marketing concepts and best practices
Excellent copywriting and proofreading skills
Working knowledge of graphic design applications such as Adobe Photoshop
Proven ability to create, edit or manipulate images and graphics for email, web, and social media
Strong knowledge of importance of branding with the ability to follow guidelines and its application
Detail and results oriented, with strong organizational skills and the ability to multi-task
Flexibility in working quickly and efficiently under pressure to handle shifting priorities
Ability to work collaboratively with teams consisting of technical and non-technical members
Work well in fast paced, team-oriented environment, with consumer-centric mindset
Strong verbal and written communication skills
While performing the duties of this job, the employee is regularly required to sit and use hands to handle or feel.
The employee frequently is required to talk or hear.
The employee is occasionally required to reach with hands and arms.
The employee must regularly lift and/or move up to 30 pounds and occasionally lift and/or move up to 50 pounds.
Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate
Normal office environment
CERTIFICATES, LICENSES, REGISTRATIONS
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
This company is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.