Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world, and is one of the major professional sports leagues in the United States and Canada. With more than 600 employees across offices in New York, Toronto and Montreal, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation, and socio-economic status. At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone – and inclusion belongs on the ice, in the locker rooms, boardrooms and stands.

Benefits to working at National Hockey League include:

  • Medical/ Dental/ Vision insurance effective on the date of hire

  • 401(K) Plan and Defined Contribution Pension Plan

  • Annual Bonus

  • Generous PTO policy

  • Commuter Benefit Program

  • Paid Company Holidays


This role within the NHL that acts as a resource to various stakeholders as it relates to the successful management, execution and reporting the NHL Corporate Partners, NHL Marketing, & NHL Clubs, for all ad operations and ad development needs. Further, the scope covers all geographical distribution partners to ensure proper functionality, ad dev/tech , delivery of campaigns, ad product, and overall platform support.


AD OPERATIONS: fulfill role of lead ad ops contact @NHL with multiple functions:

  • Lead the ad ops process, ad server, order management system and ad request queue

  • Manage inventory and reporting needs across league and club

  • Support the campaign optimizations for NHL Partners and NHL Clubs as needed

  • Ensure proper set-up, tagging, testing for any new content sections or sponsorship initiatives and participate in QA process

  • Troubleshoot and address creative and/or technical problems as they arise

  • Ad Ops liaison between Warner, Rogers Media, etc for partner campaigns/passbacks on NHL platforms

  • Monitor any 3rd party ad network and ensure they adhere to league standards

  • Monitor ad performance regularly across geographic territories

Corporate Partners – Support the partner planner with following activity related to contractual media programs

  • Manage high number of concurrent campaigns and ensure execution of deliverables for NHL digital ecosystem, including trafficking and QA

  • Participate in planning process for inventory avails and pricing needs.

  • Oversee the vendor relationship and campaign tracking with IAS, Sebpo and Adjuster

  • Recommend adjustments to LIVE campaigns to optimize as necessary,

  • NHL CLUBS/Marketing:

  • Monitor NHL digital product infrastructure for site mapping and tagging requirements for club sites and apps; support ad tech and dev for new digital platforms, to ensure ad serving functionalit

  • Act as advisor to NHL Clubs on digital solutions, and ad operations as necessary

  • Monitor NHL Club campaign request queue and have authority to escalate as required

  • Enforce NHL Club block list to ensure protections are in place

  • Generate reports as requested/monthly automated report

  • Liaise with 32 NHL Clubs on digital media best practices, tagging, process, troubleshooting, escalation, campaign optimization


  • Bachelor’s Degree from an accredited College/University

  • At least 5 years of relevant work experience as manager for Ad Operations

  • Direct experience and usage of digital ad operations tools such as Google Ad Manager and Operative, IAS and Adjuster required

  • Direct experience with ad trafficking and ad tag generation is required.

  • Intermediate knowledge of graphic design software (i.e.: Photoshop)

  • Proficient in Excel, PowerPoint, Word

  • Team focus and interaction within a professional work environment

  • Strong written and oral communication skills

  • Excellent interpersonal and customer service skills

  • Independent and proactive approach to work

  • Highly organized individual with strong attention to detail

  • Efficient time management and ability to multitask

Salary Range for this role is: $90K to $110K

When applying, please be sure to include a cover letter with your salary expectations for this role. We thank all applicants for their interest in this opportunity, however only qualified candidates selected for an interview will be contacted. NO EMAILS OR PHONE CALLS PLEASE.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.