Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world, and is one of the major professional sports leagues in the United States and Canada. With more than 600 employees across offices in New York, Toronto and Montreal, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation, and socio-economic status. At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone – and inclusion belongs on the ice, in the locker rooms, boardrooms and stands.

Benefits to working at National Hockey League include:

  • Medical/ Dental/ Vision insurance effective on the date of hire

  • 401(K) Plan and Defined Contribution Pension Plan

  • Annual Bonus

  • Generous PTO policy

  • Commuter Benefit Program

  • Paid Company Holidays


This position is Nights, Weekends, and Holidays

This position focuses on identifying, creating, distributing, and publishing content to the NHL’s digital platforms. As the demand for content on the NHL's social platforms continues to grow, this is your opportunity to grow with us in a fast-paced, innovative, and collaborative environment, reaching our fans around the globe. The ideal candidate is a digital expert who knows all the latest trends, how to create content for all digital platforms, and is obsessed with analytics. Not only do they understand Desktop, Mobile, and YouTube, but they understand how to create content about the game of hockey, the NHL's players and teams, statistics, and history around the game while maintaining a brand voice. Lastly, this candidate has their finger on the pulse of the NHL and spends their free time immersing themselves in podcasts, and message boards or consuming short and long-form content about the NHL.


  • Developing new content franchises with the Video Content Creation team for long-form content, short-form content, live content, and Shorts content

  • Making data-based decisions to optimize and maintain the NHL’s digital platforms

  • Monitoring platform trends and brand health to make content decisions for the NHL’s digital platforms

  • Developing SEO strategy for titles and descriptions

  • Developing thumbnail packages to increase Click-Through Rates and Impressions

  • Finding new ways to engage with the NHL's community in the YouTube Community feed

  • Management and upkeep of presence in Google OneBox


  • Experience producing and editing video content for digital platforms, particularly YouTube

  • Proven ability to develop and produce video over mobile, digital, and linear platforms.

  • Proven track record in improving the quality and quantity of website traffic to a website or a web page from search engines by using industry-standard SEO practices.

  • A creative portfolio of proven work with a capacity to generate new revenue and put into practice new concepts

  • Expertise in creating diverse video formats, from linear programming to digital storytelling.

  • Outstanding editorial judgment and creative abilities

  • Ability to think outside the box, innovate, and lead the team through testing and learning

  • Superior leadership, communication, and interpersonal skills

  • Desire to work in a fast pace, 24/7 sports environment

  • Track record of success in experimental environments

  • Must be able to work holidays, weekends, overnights, and extended hours as part of the larger digital video news team as deadlines require

  • Travel may be required.

When applying, please be sure to include a cover letter with your salary expectations for this role. We thank all applicants for their interest in this opportunity, however only qualified candidates selected for an interview will be contacted. NO EMAILS OR PHONE CALLS PLEASE. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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