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The NFL Marketing Group is seeking a Senior Product Marketing Manager for the NFL’s direct-to-consumer business. This product, brand, and performance marketing role includes both building the strategies to effectively market the NFL’s digital subscription products, and collaborating directly with our product team.

This role will maximize the value of paid, owned, and earned media, and will work cross-departmentally with most internal teams, including but not limited to Product, Creative, Strategy, Media Intelligence, and Consumer Insights.

Responsibilities

  • Develop go-to-market plans for NFL subscription products

  • Implement cross-channel campaigns with respective channel owners to drive awareness and subscriptions

  • Design, test, and evaluate retention-based initiatives that drive engagement across platforms

  • Work with creative teams to oversee the development of all promotional assets and consumer facing messaging

  • Work with external media agencies to plan, execute, and optimize paid media campaigns

  • Collaborate with Product and UX teams on cross platform user experiences

  • Partner with Consumer Insights team on custom research projects and champion the voice of our subscribers

  • Coordinate with the strategy and analytics teams on continuous reporting initiatives to better inform executive decisions and priorities.

  • Leverage industry experience to generate ideas for top of funnel activations and new acquisition channels

  • Managing 1 marketing analyst (contractor)

Required Qualifications

  • Entrepreneurial, smart, and passionate leader with 5-7 years’ experience working in product marketing. Experience with subscription products preferred.

  • Data driven, detail-oriented, hands-on individual who has experience executing for direct-response success

  • Self-starter who can work effectively in matrixed organization

  • Excellent communicator and strategic thinker who can effectively make the case for taking calculated risks

  • Understanding of quantitative marketing concepts including CAC, LTV, ARPU, churn, conversion rates

  • Strong understanding of performance marketing, lead generation, conversion and online customer acquisition

  • Proficient in spreadsheet analysis (e.g., Excel), presentation creation (e.g., PowerPoint), as well as familiarity with analytics and marketing tools (e.g. Adobe Analytics, Google Ad Products, etc.)

  • A sports fan in general, and more specifically an NFL fan

  • Bachelor’s degree required

Other Key Attributes / Characteristics

  • A sports fan in general, and more specifically an NFL fan

  • Must have a curiosity and eagerness to learn beyond the scope of this particular position

  • Must be a go-getter

Travel

  • Less than 5%

Terms / Expected Hours of Work

  • NFL employees are required to work 40 hours per week.

  • FLSA exempt

  • The NFL maintains a Flexible Workplace Policy that provides members of our workforce with opportunities to periodically work from a location of their choice, while maintaining a priority on in-person work at an NFL office, which enables us to more effectively collaborate, connect and build a workplace culture that will drive our continued success.

  • We also continue to prioritize the health and safety of our NFL workforce. Consistent with that commitment, considering the substantial and growing body of evidence that vaccinations remain the most effective protection against the spread the COVID-19, we require that members of our NFL workforce be fully vaccinated. Exceptions are available only for those who need an accommodation for a qualifying disability or sincerely held religious belief or practice.

  • The NFL is committed to building a diverse, equitable and inclusive work environment that reflects our incredibly diverse fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, or local law.

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