The NFL Media Marketing Group is seeking a Product Marketing Coordinator to support the NFL’s exclusive streaming service, NFL+. This product, brand, and performance marketing role builds the strategies to effectively market NFL+ in collaboration with our Product, Strategy, Creative, and Media teams.
Work with the Sr. Product Marketing Manager, Direct-to-Consumer and the Sr. Director, Product Marketing to define marketing strategy and tactics for NFL subscription products, including the NFL’s exclusive streaming service, NFL+.
Facilitate a cross-functional and collaborative marketing briefing and strategy development process with both internal and agency stakeholders. Work with the Creative team to facilitate the development of creative and promotional assets.
Support acquisition and retention initiatives to drive subscriptions, revenue, consumption, and engagement across platforms.
Support the development and execution of integrated marketing plans across paid, owned, earned and partner/affiliate media.
Monitor and analyze product and performance reporting to better inform the Product Marketing roadmap.
Build presentations for internal stakeholders that communicate campaign plans, post-mortem results, and senior leadership updates.
Support the annual business planning and marketing goal-setting process.
Bachelor’s Degree and 3-4 years of marketing experience.
Familiarity with the NFL’s digital product suite (NFL App, NFL+, NFL Fantasy App).
A sports fan in general, and more specifically an NFL fan.
Salary / Pay Range
This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.
Terms / Expected Hours of Work
This job posting is for a position with one of the NFL’s third-party agency partners that provides services to the NFL. The individual selected for this role will be an employee of that third-party agency and not the NFL. All compensation, benefits, and other terms and conditions of employment are handled by the agency. The assignment to provide services to the NFL will be limited in duration but may be extended for an additional period by agreement between the NFL and the agency.
The NFL maintains a Flexible Workplace Policy that provides members of our workforce with opportunities to periodically work from a location of their choice, while maintaining a priority on in-person work at an NFL office, which enables us to more effectively collaborate, connect and build a workplace culture that will drive our continued success.
The NFL is committed to building a diverse, equitable and inclusive work environment that reflects our incredibly diverse fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, or local law.