Reporting to the Senior Director, Corporate Partnerships for NFL Canada, the Manager, Partnerships & Business Development is accountable for driving revenue generation opportunities through the development and sale of integrated sponsorship, marketing & media platforms for the league.

The role requires a motivated and experienced partnership sales agent with a solid understanding of the planning and prospecting process with a lens to the Canadian sponsorship industry. The ideal candidate will have a track record for corporate business relationship building, the creative development of marketing partnerships and net new revenue generation.


  • Demonstrate your motivation as a self-starter with the ability to network and develop relationships with senior sponsorship and marketing industry decision makers

  • Research key category openings and through an organized approach seek out introductions and meetings with prospective clients

  • As a key member of the Corporate Partnerships team you will leverage available assets at NFL Canada to produce robust marketing programs and platforms

  • Liaise and collaborate with key internal stakeholders in both Canada and globally to vet and develop revenue generating opportunities

  • Work with our corporate partners, at a strategic business level, to identify key challenges and opportunities that the NFL can support on, to meet their business needs. This will be done in collaboration with other functional teams (marketing, fan centric marketing, consumer products, etc)

  • Creatively develop new sales platforms and opportunities to market to prospect companies

  • Work with partners to develop NFL centric content that meets partner and league objectives

  • Work with player relations to identify and recommend players for partner executions (content, virtual, in-person)

  • Work with partners on future measures of success and track throughout the season with account managers

  • Develop partner Case Studies to be leveraged in future pitches

  • Work with legal and other relevant NFL stakeholders to develop and manage contracts for new partners

  • Maintain management oversight over a select account territory to ensure that contractual obligations of the partnership are met.

Required Education and Experience

  • University or equivalent college diploma – marketing or business administration degree an asset

  • Experience working with a sports property or entertainment property in a business development capacity

  • A minimum of 5-7 years of progressively expanding sales experience in sponsorship/partnership activation or client account management in the marketing function is preferred.

Other Key Attributes / Characteristics

  • Highly organized with the ability to manage the needs of multiple partners simultaneously

  • Strong inter-personal and effective communication skills

  • Creative problem solver with an optimistic approach to business challenges

  • Consistently pushes for better results for the team and partners

  • Effective knowledge and use of Microsoft PowerPoint, Excel and research tools

  • Self-starter with the ability to network within NFL International and Domestic offices to conduct day to day business

  • Effective new business prospecting capabilities

  • Understanding and or experience in the legalized sports betting category


  • Position requires some flexibility of travel during the NFL season (approximately 10% of the year). Valid Passport required. Nexus an asset but not required.

NFL Organizational Values

The successful candidate must possess and demonstrate the core values of the NFL:

Respect: Everyone matters, everyone contributes.

Integrity: We always look to make the right call.

Responsibility to Team: As a team, we support one another. We depend on one another.

Resiliency: We set high standards, and continuously strive for excellence.

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