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Summary

FLAG FOOTBALL

  • Work with the International leadership team & territory offices, as well as with NFL Football Operations & NFL FLAG (US) teams, to create a cohesive global strategy for flag football development across key markets

  • Serve as project manager for flag football activations at market-specific & NFL league tentpole events (e.g., Pro Bowl, International Games) through organizing schedules, meetings, budgets, and timelines for event execution

  • Assist with NFL FLAG partnership management efforts to drive flag football participation and engagement globally

  • Establish and build relationships with international governing bodies (IFAF) and regional federations, serving as main point of contact between NFL International and these governing entities

  • Project manage and support efforts on bid for inclusion of flag football in the Olympic program and worldwide nation vs nation competitions

  • Serve as conduit for bi-lateral content & information sharing with US domestic football development team

YOUTH MARKETING

  • Help drive a cohesive global marketing strategy by acting as a key point of contact for International & US domestic marketing teams on NFL content development and distribution

  • Create content development project plan for off-season and in-season development and execution based on trends in consumption across NFL O&O channels

  • Understand the NFL landscape both domestically and internationally to create relevant content for the target fanbase – casual / non-fans of the NFL in priority markets

  • Work closely with US & International Social & Influencer Marketing teams to ensure the holistic integration of youth strategies, and platform-specific extensions to engage key audiences more deeply

Required Qualifications

OVERALL:

  • Bachelor’s Degree from an accredited university required, preferably in marketing, communications, or a related field

  • 5 – 7 years professional experience in marketing and/or project management, preferably at a collegiate athletic department or professional sports organization

  • Self-driven / proactive with the ability to prioritize multiple projects simultaneously

  • Strong interpersonal skills and a proven track record of successful collaboration in large, multi-departmental organizations

  • Exemplary PowerPoint / Excel skills, and the ability to deliver strong presentations to internal & external stakeholders

  • Solutions-oriented with proven ability to think strategically and analytically

FLAG FOOTBALL

  • Successfully demonstrated knowledge of football developmental trends, evolution of the game from youth football through college, and business dynamics/models of professional football

  • A minimum of 5 years of quantifiable experience in conceptualizing unique event activations and experiences and proven track record of bringing new concepts to life via successful event management and event production

YOUTH MARKETING

  • Strong understanding of the creative process and roles / process associated with creating great content / campaigns targeted at teen / youth audiences

  • Deep fluency in Instagram, Facebook, Twitter, TikTok, Snapchat, and streaming platforms, including a clear understanding of channel roles and best practices

Preferred Qualifications

  • Proven success in youth marketing; event-specific marketing is a plus

  • Experience in managing external agencies

  • Strong event operations experience

  • Excellent oral and written communication skills

Other Key Attributes / Characteristics

  • Strong organization skills and extreme attention to detail are extremely crucial to this role

  • Ability to adapt quickly to changing priorities

  • Ability to use good judgement and to exercise discretion in confidential matters

Travel

  • 25-30% during peak times

Terms / Expected Hours of Work:

  • NFL employees are required to work 40 hours per week

  • Flexibility to work nights, weekends and some holidays/gamedays required (e.g., Pro Bowl, Super Bowl, International Games)

  • FLSA Exempt

  • The NFL maintains a Flexible Workplace Policy that provides members of our workforce with opportunities to periodically work from a location of their choice, while maintaining a priority on in-person work at an NFL office, which enables us to more effectively collaborate, connect and build a workplace culture that will drive our continued success.

  • We also continue to prioritize the health and safety of our NFL workforce. Consistent with that commitment, considering the substantial and growing body of evidence that vaccinations remain the most effective protection against the spread the COVID-19, we require that members of our NFL workforce be fully vaccinated. Exceptions are available only for those who need an accommodation for a qualifying disability or sincerely held religious belief or practice.

  • The NFL is committed to building a diverse, equitable and inclusive work environment that reflects our incredibly diverse fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, or local law.

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