The NFL has 216M fans outside the US, and continued international growth is one of the strategic priorities for the league. 2022 was a pivotal year for the NFL in this regard with the broadest slate of regular season games held outside of the US – 5 games in 4 stadia across 3 countries, the launch of our International Home Market Area initiative, our first training camps in Africa and continued investment in growing the game at every level from building grassroots participation with NFL flag up to our International Player Pathway program.
Underpinning this is the work undertaken by the NFL International Media team to grow the popularity of the NFL and the size of its fanbase across the world through the distribution of live NFL games, content, products, and services.
NFL International Media is seeking a Marketing & Operations Manager to support the international direct-to-consumer business, consisting of our flagship subscription product - NFL Game Pass, free-to-play games, and digital media properties such as NFL.com and NFL App. A key aspect of this role includes working directly with our operating partners externally, as well as our internal teams located in the U.S. and abroad.
This product-focused role will be responsible for maximizing new user acquisition, as well as retention and engagement of existing ones. The ideal candidate will have experience delivering on marketing and/or growth initiatives and will build out systems, processes, and workflows to support and execute them for NFL International. Key pillars of success will be driven by marketing, growth, product, and localization strategies. Additionally, this person will be tasked with broader International Marketing initiatives including (but not limited to) the management of advertising inventory via NFL Digital Media Properties and international media partners, brand oversight, and reporting.
Manage day-to-day marketing operations within overall international DTC strategy, ensuring KPIs on user growth, engagement, ARPU and LTV are met
Oversee multi-platform, global marketing campaigns with external partners, including flighting, creative, messaging, and performance optimization
Lead comprehensive marketing plan development, working with local offices to drive further subscribers, engagement, and revenue opportunities
Maximize the value of owned and earned media
Co-manage key partnerships and vendors across both product and marketing
Utilize the NFL DMP/CDP to manage audience segmentation and improve customer journeys
Partner with NFL Product, Data & Analytics, Marketing, Brand, and external vendors to ensure delivery of best-in-class products for international fans
Monitor operating partner delivery against the GPI product roadmap
Continually evaluate third-party and internal tools/services to aid automation, optimization, and coordination of partner, paid, and owned media channels
Co-manage international ad sales and institutional inventory, including forecasting, ad tech, ad trafficking, and reporting
Work closely with the NFL International Media team to unlock media partner assets and platforms for marketing purposes
Work with internal and external partners to manage analytics and reporting to stakeholders across the NFL International business
Assist with leadership/ownership presentations and deck creation
Monitor trends in digital marketing, subscription products and sports media
Skills / Qualifications:
3-5+ years’ experience in product, growth, or lifecycle marketing operations; Background working within MarTech and product development preferred
Experience with subscription products, preferably responsible for user acquisition, engagement, and retention
Experience with product and content localization at global scale
Familiarity with growth marketing metrics including CPA, ARPU, LTV, CTR, etc.
Ability to influence and partner with internal and external teams to deliver tactical and strategic solutions
Strong quantitative and organizational skills
Strategic/analytical thinker who is well-versed with PowerPoint & Excel
Self-starter who can work effectively in a matrixed organization (Product, Media, Marketing, Sponsorship, etc.) across multiple cultures and time zones
Sports/NFL fan preferred
International experience preferred
Terms / Expected Hours of Work
The NFL maintains a Flexible Workplace Policy that provides members of our workforce with opportunities to periodically work from a location of their choice, while maintaining a priority on in-person work at an NFL office, which enables us to more effectively collaborate, connect and build a workplace culture that will drive our continued success.
The NFL is committed to building a diverse, equitable and inclusive work environment that reflects our incredibly diverse fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, or local law.