The NFL has 216m fans outside the US, and continued international growth is one of the strategic priorities for the league. 2022 has been a pivotal year for the NFL in this regard with the broadest slate of regular season games held outside of the US – 5 games in 4 stadia across 3 countries, the launch of our International Home Market Area initiative, our first training camps in Africa and continued investment in growing the game at every level from building grassroots participation with NFL flag up to our International Player Pathway program.
Underpinning this is the work undertaken by the NFL International Media team to grow the popularity of the NFL and the size of its fanbase across the world through the distribution of live games via local media partnerships and through Game Pass International (GPI), the league’s own direct-to-consumer media service that is delivered via partners and offers all live Regular Season games, Red Zone, the Playoffs and the Super Bowl as well as all NFL Films programming.
Game Pass International is a key asset for the league as it seeks to grow and deepen fandom outside of the US and we are looking for a talented individual to lead the business in its next phase of growth.
P&L responsibility: direct responsibility for managing and delivering the GPI subscriber and P&L targets
Partner management: day-to-day partner management to ensure delivery of a best-in-class streaming service with market-leading user metrics and the successful execution of localised marketing campaigns to ensure subscriber and financial goals are met
Strategic planning: working alongside the Managing Director, International Media, set the overall international DTC strategy for the league and through our partners implement these strategies to drive subscriber growth, engagement and ARPU
Fan experience: identify the best product experience for different fan segments and work with our partners to deliver this via the GPI product roadmap
Marketing: Lead marketing plan development, creative processes and timely campaign execution each year. Work with local offices to create localised marketing campaigns to drive GPI subscribers and revenue, leveraging inventory from NFL O&O platforms, NFL social handles or from 3rd party media partners
Media deals: support the business development team to secure wholesale distribution deals with pay TV operators, telcos and other media distributors
Reporting: Partner with the NFL Data & Analytics team to provide robust reporting across GPI and any other D2C products and communicate regularly and broadly with Senior Leadership on performance of Game Pass and digital products
5-10 years running a direct-to-consumer streaming service
Hands on product management experience
Digital marketing expertise (incl. SEO, social, programmatic, digital pricing, LTV and media planning)
International commercial experience
Bachelor’s degree, with an MBA preferred
A customer-centric leader with deep digital expertise, including eCommerce, user experience and product performance
Strong understanding of the global media industry, consumer/market trends and digital business models
Ability to build and maintain strong relationships with the NFL’s digital delivery partners and other organizations across the media landscape
A commercially astute, strategic thinker
Highly numerate with a strong grasp of data analytics
Strong leadership and management skills, with the ability to deliver results and value in complex operating environments
Team player capable of operating cross-functionally across the organization (with people across a variety of different time zones)
Strong organizational skills and high attention to detail with the ability to deliver against deadlines while simultaneously managing multiple projects
Excellent communicator (both verbal and written)
This role will manage 1-2 internal NFL resources as well as managing teams through the GPI delivery partners
25% international travel, particularly around key dates (e.g. pre-season, International Games)
Salary / Pay Range
This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.
Terms / Expected Hours of Work
NFL employees are required to work 40 hours per week.
The NFL maintains a Flexible Workplace Policy that provides members of our workforce with opportunities to periodically work from a location of their choice, while maintaining a priority on in-person work at an NFL office, which enables us to more effectively collaborate, connect and build a workplace culture that will drive our continued success.
The NFL is committed to building a diverse, equitable and inclusive work environment that reflects our incredibly diverse fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, or local law.