The NFL Brand Experience team works their magic at the important meeting point between the NFL Brand, and wherever and however our fans connect with it. The Creative Director is an important part of the core leadership group within this team, reporting to the Senior Creative Director. The Creative
Director is responsible for the design and brand strategy that define all of the NFL’s major national and global tentpole events, the brand, identity and uniform design of our 32 Clubs, creative support for all NFL internal business partners and departments, the NFL’s cause platforms, and oversight of the brand in fashion and at retail, through the leadership of our Quality Control team. Beyond these business objectives, the Creative Director is a mentor, a teacher, and responsible for the culture – how it feels to be part of this team every day. The Creative Director is responsible for seeking new talent, and growing the talent we have.
Lead the end-to-end creative direction of national and international NFL events, including:
Development, socialization and implementation of style guides across all internal and external NFL touchpoints and partner platforms
Oversight and execution of décor programs
Brand strategy, logo development and uniform design for our 32 Clubs:
Brief writing and brand research
Using internal and external creative resources to execute club logo design
Creative consultation and partnership on Club uniform design
Presentation to Club ownership
Oversee design and implementation of NFL internal business partners:
Collaborate with internal stakeholders on design of branding work and key presentations
Support internal ERG’s branding and creative support needs
Oversight of the Quality Control team:
Ongoing collaboration with the Consumer Products team to ensure accuracy of NFL and Club brands on product
Establish an efficient, clear and productive process for review of licensee submissions, with consistent standards that are easy for the QC team to communicate, and easy for the licensees to understand.
Leadership of at least two creative teams, consisting of freelance art directors and their supporting senior designers
Leadership of the Quality Control team, consisting of two full-time and one freelance team member
Bachelor of Fine Arts or equivalent in Graphic Design
Extensive experience with hands-on leadership of creative team(s), and execution of major global brand activations
Extensive knowledge and ongoing connection to latest creative technology and design software
Extensive experience managing budget, planning and resources for photo and video shoots, and partnering with external creatives
Experience designing for events and environments
A minimum of 10 years professional experience
At least 5 years of management experience
Strong brand-building acumen
Strong copywriting skill
Familiarity with design and design direction for motion graphics
Other Key Attributes / Characteristics
Executive presence. Compelling, charismatic speaker, comfortable presenting to NFL Club ownership, the highest leadership within the NFL, and major outward speaking engagements.
Servant leadership. A fundamental team-first leadership philosophy focused on the growth and well-being of the team they serve. Collaborative, empathetic, sharing of power and opportunity, helping those on the team develop and perform at their best.
Time, schedule and detail management. The most critical ingredient in the scope and impact of the Brand Experience team’s work is time. Delivering massive creative output and sharing it early, and efficiently, is the key to sharing the true value of what we do.
On-site responsibilities around major events requires a significant amount of time walking, and on your feet.
Travel can be up to 30-35%, and involves planning trips around all major national and international tentpole events, in-person presentations to our Clubs around the country, and collaborative trips between our NFL offices.
Terms / Expected Hours of Work
NFL employees are required to work 40 hours per week.
This role will require overtime and weekend work during event travel.
The NFL maintains a Flexible Workplace Policy that provides members of our workforce with opportunities to periodically work from a location of their choice, while maintaining a priority on in-person work at an NFL office, which enables us to more effectively collaborate, connect and build a workplace culture that will drive our continued success.
The NFL is committed to building a diverse, equitable and inclusive work environment that reflects our incredibly diverse fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, or local law.