The NFL Marketing Strategy & Insights team serves as the voice and advocate of NFL fans. We leverage various data sources to uncover strategic insights and inform League-wide business optimization.
The role is within the Research & Consumer Insights function and is expected to serve as the primary analyst driving research for direct-to-consumer products, various brand and consumer marketing campaigns, and live game viewership behaviors, while also being flexible enough to learn and support other disciplines. Responsibilities include all efforts in gathering, analyzing, and interpreting data from various syndicated and proprietary sources for internal and external stakeholders.
Support the planning, execution, and reporting of primary research projects for NFL
Lead project management of research initiatives, including collaboration with internal stakeholders, management of third-party vendors, and the administration of research trackers, ensuring on-time and on-budget execution of multiple projects simultaneously
Create story-driven reports from scratch that provide strategic insights to key stakeholders such as NFL Media, Marketing, Media Sales, Broadcasting, and others.
Serve as research expert and voice of the fan to internal stakeholders and third-party vendors, including study development, determining applicable research methodology, survey design, data weighting, etc.
Learn and understand available research applications/tools to pull data accordingly, (e.g., MarketSight, Sports Poll, YouGov, AceMetrix)
Provide support across NFL Consumer Insights projects ad-hoc as needed, including custom research studies throughout the year
Analyze data and creates the “story” and strategic direction of reports with minimal direction
Ensure bodies of research and insights formulation are best-in-class with respect to diversity, equity and inclusion practices
1-3 years of prior experience required
Bachelor's degree or higher in Market Research, Business, Psychology, Anthropology, Sociology, Economics, Mathematics, Statistics, Data & Analytics or a closely related discipline, equivalent professional work experience
Understanding of and ability to write quantitative surveys based on an agreed set of business questions and research objectives
Ability to synthesize both quantitative and qualitative and write concise, creative, and insightful reports, and effectively communicate research findings to a diverse business audience
Strong project management and relationship-building skills and the ability to effectively work with cross-functional project teams
Experience with a range of research methods preferred (e.g., segmentation, online surveys, ethnographies, one-on-one interviews, focus groups)
Understanding of the application of various analytic techniques preferred (e.g., chi-square, t-tests, correlations, regression, factor analysis, cluster analysis, Max-Diff, conjoint analysis)
Analytical platform experience such as Microsoft Excel, SPSS, or Q
Salary / Pay Range
This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.
Terms / Expected Hours of Work
NFL employees are required to work 40 hours per week.
This job posting is for a position with one of the NFL’s third-party agency partners that provides services to the NFL. The individual selected for this role will be an employee of that third-party agency and not the NFL. All compensation, benefits, and other terms and conditions of employment are handled by the agency. The assignment to provide services to the NFL will be limited in duration but may be extended for an additional period by agreement between the NFL and the agency.
The NFL maintains a Flexible Workplace Policy that provides members of our workforce with opportunities to periodically work from a location of their choice, while maintaining a priority on in-person work at an NFL office, which enables us to more effectively collaborate, connect and build a workplace culture that will drive our continued success.
The NFL is committed to building a diverse, equitable and inclusive work environment that reflects our incredibly diverse fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, or local law.