At the NBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.
As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.
The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19, including having received a booster when eligible. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.
This position is part of the NBA Social & Digital Content team which focuses on creating, distributing and publishing content to the NBA's portfolio of social and digital product offerings. Candidate will be a member of the digital content team and will lead content personalization for both free and premium experiences on NBA.com and the NBA app.
The ideal candidate is an expert on personalization and truly understands the complexities in surfacing content to our fans all over the world. You will be responsible for delivering what fans want, when they want it. This is an exciting position that will be at the forefront of shaping how to engage fans across the NBA's new digital products. Whether it's surfacing the best content from teams, players, or various categories, this position will have a hand in shaping everything from content creation to delivery to presentation. The goal is to help fans discover new content while engaging with all aspects of NBA fandom including merchandise, ticketing, fantasy and gaming.
You must thrive in a fast-paced work environment, be proactive, exhibit strong awareness of content monetization trends, sound work ethic with an aptitude for team collaboration and communication.Lastly, this candidate has their finger on the pulse of the NBA and spends their free time immersing themselves in podcasts, message boards or consuming short and long form content about the NBA.
Develops content programming & execution for Next Gen personalization features
Manage a team responsible for the personalized content experience for all users of NBA digital products
Works directly with product and technical owners for on-going optimization
Responsible for overseeing localization/international personalization
Ensures progression on new and existing content categorization that can enable automation development around particular features within the Next Gen experience
Develops Messaging content plan that prioritizes engagement for all NBA App users, using analytics to inform overall approach
Works with DTC Marketing team on opportunities to promote subscription-based content from an event- and channel-based perspective
Manages inbound content, including tagging and preparation for personalization for NBA App, NBA.com fans
Works directly with Content Distribution team to align on taxonomy and tagging terms for all personalized content published to NBA App, NBA.com
Understands all sources for available content from in-house to user-generated to teams to 3rd parties and how we can best surface this content within the NBA product suite
Works with the team to develop strategy for tagging in-language & localized content in real-time
Able to collaborate on the enhancement overall front-end user experience across all NBA products with existing or future content
Review and recommend home-grown feature implementations, as well as 3rd party integrations that will improve the content programming & publishing experience
Works across departments, including Marketing, New Business, and Social Responsibility, to understand and recommend optimal ways to deliver their personalized content needs via official NBA digital products
Communicate content personalization trends and industry shifts, including implications and recommendations, to internal and external partners
Champion initiatives to experiment and create differentiated content
Analyze content personalization performance results and summarize key findings
Evaluate operational workflow for efficiency and scalability; identify challenges and provide innovative solutions
5+ years prior experience working within a personalization role on a digital product with an understanding of how to localize content & messaging
Prior experience in content creation, development, publishing and distribution
Knowledge of the NBA at an expert level, and is passionate about the storylines surroundings its players, coaches, teams, statistics, standings and history of the league, as well as excellent understanding of basketball stats and analytics, the rules of the game and the history of the game
Ability to work on deadline and handle multiple tasks at once with a precise and detail-oriented approach
Ability to perform in a fast-paced environment while handling critical tasks in a composed and timely manner
Previous experience working within content management systems
WordPress and Braze experience is preferred
Expertise with content taxonomy, tagging, categorization from previous digital work
Proficient in Word, Excel and PowerPoint
Excellent interpersonal, communication, presentation building and delivery skills (including to senior management or external business partners)
Willingness to work a flexible schedule as this position may include working days, nights, weekends and holidays based on the NBA calendar
Must be a team player who can work collaboratively
Education: Bachelor's Degree in Communications, Digital Media or related field preferred
We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.