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At the NBA, we are passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.

As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.

Position Summary

The NBA is looking for a cross-channel media planner to take our paid media campaigns to the next level. This candidate will serve as the day-to-day campaign execution expert across multiple initiatives for the NBA. This candidate will report into the Director, Media Strategy and Planning. The Media Strategy and Planning team is part of the Growth and Media Team sub-group within NBA Marketing.

The ideal candidate will possess the versatility/capacity to toggle seamlessly between projects while leading the campaign implementation process. This candidate must be equally adept at: 1) Navigating the “in-the-weeds” technical challenges of media planning (i.e., campaign implementation, optimization, and measurement) and 2) creative best practices across digital, relaying status updates across campaign deliverables.

Major Responsibilities

  • Align with Media Team on each initiative’s media strategy and tactical plans to then work with agencies/partners to develop effective creative to deliver on media strategies that drive business results.

  • Oversee trafficking process with agency teams across all channels.

  • Coordinate with institutional media planner to deliver holistic creative rotation recommendations for each initiative.

  • Create and manage planning timelines across multiple parties/workstreams/deliverables.

  • Connect the dots across all aspects of campaign implementation (i.e., coordinating creative delivery, facilitating tracking/pixel set-up, delivering feedback to agency/media partners, etc.).

  • Contribute to campaign innovation by leveraging marketplace expertise to recommend new partners, tactics, ideas, or processes that will have a positive impact on our business.

  • Contribute to weekly internal and external status meetings.

  • Participate in cross-functional ideation and knowledge sharing sessions.

Required Skills/Knowledge:

  • 2-3 years’ experience in a cross-channel media planning/buying role (with a greater emphasis on digital media activation/campaign execution).

  • Expertise in social media marketing across all major and emerging platforms (FB/IG, TW, Snapchat, Tik Tok, etc.).

  • Experience with managing creative trafficking process and best practices across platforms

  • Knowledge of digital ad operations process, dynamic creative & ad serving, and integration within marketing technology ecosystem.

  • Knowledge of media measurement techniques across offline and online channels, TV attribution vendors is a plus.

  • Understanding of the sports media business and direct-to-consumer content landscape.

  • Intangible Qualities:

    • Ambitious self-starter

    • Team player and connector

    • Strong communicator (written, verbal, visual)

    • Detail-oriented

    • Creative Problem Solver

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