The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries. NBA Digital’s assets include NBA TV,, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19, including having received a booster when eligible. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

Position Summary: This position will publish push notifications, in-app messages, and support content publishing duties on the NBA App &

Major Responsibility:

  • Create & maintain a content messaging calendar for the NBA App, including timing, targeting, segmentation, reporting, and analysis

  • Write copy for notifications, both in real-time during games & recurring for features, that will drive fan engagement within the NBA App

  • Identify elements and potential storylines from NBA live games and tentpole events throughout the season from the NBA's Content Command Center (This will include nights and weekends)

  • Passion for curating and publishing video, photo, statistical, and editorial content that also works in tandem with a strong alerts strategy, optimized for open rate and active user engagement

  • Active participant in content planning for all league's digital & social platforms

  • Support content publishing within the NBA's suite of digital products, as needed

Required Skills/Knowledge:

  • 1-2 years experience

  • Must have expertise and proven ability to grow engagement through the usage of alerts

  • Must have expertise with messaging platforms, audience segmentation, and best practices for delivery, frequency, and overall alerts strategy

  • Experience using Braze is a plus

  • Deeply knowledgeable and passionate about the NBA and their players, coaches, and teams

  • Knowledge of basketball analytics and the rules of the game

  • Strong knowledge and understanding of the NBA's digital platforms, including the NBA App,, and NBA League Pass

  • Solid understanding of social media platforms, including Facebook, Twitter, YouTube, Instagram, Snapchat and Tik Tok.

  • Background in digital, social with copy-editing experience required

  • Strong writing and communication skills, as well as ability to execute editorial judgment

  • Basic knowledge of Content Management Systems

  • Basic knowledge of Adobe Creative Suite, including Premiere, Photoshop and After Effects a plus

  • Ability and willingness to work on deadline and handle multiple tasks at once with a precise and detail-oriented approach

  • Ability and willingness to work both independently and as part of a team

Education: Bachelor's degree in Digital Media, Communications or related field preferred

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation,

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