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Position Summary:

Within the Consumer & Fan Insights, this role is primarily responsible for leading the NBA's user research for digital projects, including the NBA App, NBA League Pass, and other forthcoming products as needed. This role will take charge of identifying the appropriate tools, deploying them across the league, scaffolding a broad research program, and quickly establishing a credible UX and CX role in product decisions. This role is responsible for publishing research deliverables - such as journey maps, behavioral clusters, and outputs related to information architecture work - that establish a baseline understanding of the NBA's digital userbase. This role should be familiar with key trends across the sports and entertainment industry, a successful candidate will build relationships across departments and effectively communicate research outcomes to the league and team executives.

Major Responsibility:

  • Develop and track consumer insights relating to product and experience health KPIs over time

  • Oversee design, execution, and analysis of user experience and other qualitative research projects for, NBA for iOS and Android, and the league's streaming platforms (NBA TV, NBA League Pass) in collaboration with the broader Consumer & Fan Insights team and other digital product teams throughout the organization.

  • Establish and subsequently drive the NBA's 'Voice of the Fan' program, measuring the end-to-end experience of NBA's digital products

  • Build and recommend pricing corridors (target average selling prices and floor prices) using mixed-methodology, economic outcomes data, primary market research, secondary market, and competitor data, etc.

  • Advise practitioners across the NBA on product research and UX methods with an eye towards selecting the best methodology to answer the right questions

  • Collaborate with league and team personnel to use research outcomes to help develop new strategies that grow the NBA

Required Skills/Knowledge:

  • 5-7 years of research experience, with at least 1-3 years of UX experience specifically.

  • Demonstratable experience with a variety of methods for statistical analysis, for example, MaxDiff, regression testing, conjoint analysis, and other analytic techniques.

  • Experience with quantitative and user research tools such as SPSS, Alchemer, Qualtrics, UserZoom, and User Testing.

  • Talented communicator: able to distill research findings into actionable insights, good verbal and visual presentation skills, able to communicate complex ideas with simplicity

  • Work with product, design, and stakeholders to elevate the overall research practice through improvements to process, tools, training, and other capabilities.

  • Comfort with ambiguity and making decisions amidst uncertainty and incomplete data

  • Strong prioritization, project and time management, and organizational skills

  • Proficiency in Microsoft Excel, PowerPoint, and Word Knowledge of SQL at a basic level.

  • Knowledge of Adobe Analytics, Adobe Target, Google Analytics 360, Amplitude, and/or similar and recognizable tool


Bachelor's Degree

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

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