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The Membership Analytics Lead is a critical leadership role that manages analytics priorities across internal and external stakeholders. The responsibilities include managing analytics projects across our external loyalty partner, NBA's Membership Department, offshore data team, and NBA Marketing Department and NBA Teams. This role will be expected to compile insights on program incrementality and cross-brand behaviors; enhance our reporting capabilities with new dashboards; develop member segmentation, and collaborate with marketing to analyze campaigns. This is an exciting and evolving position with visibility throughout many functional areas of the organization. A successful candidate will have a loyalty program, marketing performance, DTC Subscription and/or CRM experience, a track record of managing vendors and cross-functional resources, strong analytic and critical thinking skills, a knack for drawing insights from various reports, and the ability to adapt to an evolving, fast-paced environment. Through this work, your insights will help accelerate the growth of our membership program, drive incremental engagement with the NBA brand, and unlock the power of our cross-brand portfolio.
Lead the Membership Analytics Team within the Global Strategy & Innovation (GSI) group practice for NBA.
Partner with our in-house data & insights groups to understand trends across loyalty and non-loyalty customers to increase membership program engagement and conversion.
Design and implement NBA Membership data strategy in partnership with Membership Team and external partners.
Develop and implement behavioral segmentation strategies within our fan database to serve the Membership Program.
Establish clear metrics and report membership performance and ROI.
Work across various platforms and tools to provide inclusive fan analytics to fuel DTC/Membership strategies.
Collaborate with various stakeholders to design and implement membership testing strategies to understand customer behavior, such as a deeper understanding of device usage, creative and messaging preferences, and engagement drivers.
Qualifications: 5+ years experience in loyalty program management, CRM, product or marketing analytics
Strong analytical skills and comfort with using data to make decisions
Strong project management with the ability to manage, implement and analyze various initiatives in a fast-paced environment 2+ years managing direct reports
Proven ability to create and implement strategic plans and business results
Expertise in using SQL to tap expansive databases
Expertise working with CrowdTwist a strong plus
Familiarity with other coding languages, statistical analysis tools, and business intelligence platforms preferred
Familiarity with leveraging R and Python to perform statistical analysis, build models and automate processes
Education:BA/BS degree in Marketing, Computer Science, Statistics, or related field
We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.