The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19, including having received a booster when eligible. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.
As part of the broader Global Strategy & Innovation team, and sitting within the Consumer & Fan Insights team, this position will support of a variety of NBA business units including Marketing, TMBO, Affiliate Leagues and Global Partnerships. The role will provide insight functions including the mining of syndicated data sources, design, execution and analysis of custom research projects, tracking brand health, informing and optimizing marketing initiatives, measuring and tracking the impact of partnerships, as well as supporting organizational strategy and innovation with actionable insights. By working closely with the Fan & Partner Insights Senior Lead you will be helping develop and support NBA's growing global business.
Help support the Consumer & Fan Insights team initiatives, working closely with the Fan & Partner Insights lead
Be an established expert and go-to-resource for fan insights utilizing both primary and syndicated resources to support marketing strategy, new business and partner renewal initiatives.
Work closely with key stakeholders across internal business units including League Marketing, Global Partnerships, Affiliate Leagues, Global Regional Teams and TMBO/Teams to understand needs, define objectives, design methods and mine resources to deliver desired results
Support the design, execution, analysis, interpretation and reporting of primary market research studies
Respond to requests from across NBA’s global business, including requests about international NBA fan insights and partnership insights using the appropriate data source available
Write questionnaires, program/script surveys, analyze and create reports that draw out meaningful insights to help inform strategic decisions
Help manage relationships with research agencies
Visualize and story tell with data to articulate narratives around NBA fans
Present insights to stakeholders across business units
Distribute regular and ad hoc reports with actionable insights in response to requests for research using robust data sets
Management and optimization of the NBA Brand Tracker to track brand health, inform strategy across business units and track impacts of business initiatives over time
Support marketing creative concept, pre and post testing need for both domestic and international linear and digital assets
Provide fan and market insights utilizing syndicated resources including MRI/Simmons, YouGov, Global Web Index and other third-party data sources available.
Act as a strategy consultant in support of new business teams, proactively helping to identify potential partnership opportunities and build compelling stories while prospecting for potential partners and target accounts.
Utilize data analytics software platforms to mine and analyze both syndicated and primary data sources
Support all functions of the NBA Fan Research Communities, from engagement pieces to survey deployment, analysis and packaging of insights
Help develop and maintain insights dashboards using data visualization tools to help concisely summarize, visualize and build compelling storylines with data to articulate narratives around NBA fan profiles, brand health and partner brand/category engagement and partnership impact
Help support Partnership Measurement strategy including conducting primary research such as partnership health trackers, amplification studies and media valuations
Monitor fan and consumer trends to identify and develop insights with adaptations for NBA strategy, such as audience monetization, content consumption behavior, partnership effectiveness, etc.
Identify opportunities to expand capabilities through exploring new vendors, methodologies and tools/resources
Work collaboratively with other areas of the Research & Insights Team to provide more holistic insights around fan profiles and partnership effectiveness
A minimum of 3-5 years of market research experience
Experience conducting primary research projects both using quantitative and qualitative methodologies
Experience mining & analyzing syndicated research resources - i.e. GWI, MRI-Simmons, YouGov, ComScore, Nielsen, SimilarWeb, Data.ai, etc.
General experience with crosstab programs and/or software e.g. Telmar
Experience using & managing Insights Communities
Experience programming/scripting surveys using professional research survey software
Exceptional analytical, quantitative, problem-solving and critical thinking skills
Experience conducting research & analyzing consumer data across multiple sources to identify trends
Excellent communication/presentation skills
Ability to be flexible & adaptive is a must
Proactive, thorough, detail-oriented, creative, curious and highly organized
Must be a team player
A passion for understanding consumer behavior
Strong verbal and written communications skills with ability to convert complex findings and large data sets into insightful, concise and easily digestible reports and presentations
Able to visualize and tell compelling stories using a range of data sources
Strong MS Office skills including Word, Excel, and PowerPoint
Ability to learn new tools quickly and often independently with minimal formal training
Exceptional stakeholder management skills
Digital marketing knowledge/experience is a plus
Sports landscape knowledge is a plus
We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.