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The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries.

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Position Summary:

Reporting to the Head of Global Event Operations, the Event Ticketing Operations & Business Intelligence Lead drives the development of the league’s direct-to-consumer global event ticketing business. This role requires an analytical skillset, strong presentation skills, a collaborative mindset, and deep knowledge of the ticketing and touring industries. The optimal candidate will become a business leader on all matters related to ticketing operations, including distribution, allocation, data acquisition, seat assigning, customer service, pricing, and reporting. Consistently raising expectations as the rare combination of operator and conceptualizer, this leader will recommend and implement actionable insights that proactively optimize ticketing strategy, processes, and performance.

This role will liaise between internal departments, external business stakeholders, multiple ticketing providers, and NBA teams to develop and implement ticketing operations for the highest value media-driven NBA Events such as NBA All-Star, NBA Finals, and NBA Global Games; fan-first events such as NBA Experiences and NBA Crossover; and support of affiliate league events for the WNBA, NBA G League, NBA 2K League and USA Basketball. The optimal candidate will be a fast-paced high-impact executor responsible for the most intimate details of the ticketing distribution process while being fanatically dedicated to the experience of key constitutes.

Major Responsibilities:

  • Drive the end-to-end creation, manifest building, allocation, sale and distribution of every global event ticket across multiple mobile ticketing platforms

  • Process approved internal ticket requests while executing ticket sales plans

  • Determine ticketing operations staffing needs at each event and marshal external resources that effectively solve workload variances, optimize human capital, and deliver efficiencies

  • Lead data collection initiatives to ensure ticketing platforms deliver on fan acquisition priorities

  • Manage customer service needs for all ticket holders

  • Oversee box office operations on event days

  • Serve as the primary global event ticketing liaison to internal business units, ticketing platforms, promoters, and teams

  • Develop an analytical framework to support internal ticketing needs, balancing contractual obligations and value maximization for key stakeholders and business partners while identifying revenue generating opportunities

  • Create executive-level presentations that articulate results, opportunities, recommendations, and/or solutions that achieve key ticketing objectives

  • Conduct special event market research to recommend ticket pricing and packaging

  • Monitor secondary market activity and opportunities

  • Partner with digital, marketing, and consumer insights teams in the development of thorough post-event performance analysis to optimize ticketing performance and ROI

  • Develop sales curves and conversion dashboards that track sales progress in real time

  • Implement and execute a business plan for profitability in each event –– creating ancillary revenue streams and efficiency measures that maximize OI and improve productivity

Required Skills/Knowledge:

  • Demonstrated performance history in ticketing operations across a multitude of domestic and international ticketing platforms and related ecosystems

  • Proficient in learning new ticketing platforms with minimal supervision

  • Creative problem solver with demonstrated ability to design and optimize new processes and solutions that find opportunities others could not

  • Expert project and client management skills with a proven track record of successfully managing multiple ticketing projects simultaneously and a demonstrated understanding of event business models

  • Dedicated teacher who can train internal stakeholders with minimal ticketing experience

  • Advanced aptitude with project management software and all Microsoft Office applications including Word, Excel, and PowerPoint

  • Strong analytical orientation and experience using data and metrics to simplify recommendations and execute a shared definition of success

  • Willingness to travel extensively – both domestically and internationally

  • High energy, integrity, and humility

Experience Needed:

  • 10+ years of professional experience in a consumer-focused ticketing role, preferably with a ticketing agency, and/or a sports or entertainment business, including experience with front office ticket sales, consumer research, and actionable data analysis

  • 5+ years of global touring event experience in ticketing operations where the rights holder does not own or operate the venue

  • Bachelor’s degree required, MBA or other graduate degree from top-tier school preferred

  • Previous international ticketing experience: additional language skills preferred