At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.


The Senior Analyst, Industry Insights is responsible for the development and execution of qualitative and quantitative market research activities and insights to drive success for the company and key external industry stakeholders. This position leverages data across the Research & Insights team to tell a holistic narrative to the industry.


  • Provide key insights to internal as well as external stakeholders (including teams, tracks, sponsors, and other industry partners) to assist in meeting various goals and objectives.

  • Perform extensive data mining to uncover trends in data, sub-groups of interest, social media habits, longitudinal data, and other key insights to guide internal and external partners in understanding fan attitudes and behaviors; utilize SPSS and Excel to drive advanced statistical analysis.

  • Interpret various sources of data (syndicated & custom data source, both qualitative and quantitative insights), formulate client-facing reports and create action plans.

  • Complete ad-hoc research requests/projects from start to finish, recommending the appropriate methodologies, designing research and conducting data analysis, reporting, and presenting key insights.

  • Serve as internal expert on the fans and enable decision makers to make informed business decisions through research findings and actionable insights.

  • Build relationships with research suppliers to optimize data quality, available tools and services and cost management.

  • Educate internal customers on research process, including cost estimates, timing, deliverables, etc.

  • Engage with the Official NASCAR Fan Council panel; report results of research conducted to executives to assist in evaluating the health of the sport.

  • Utilize syndicated research from partners such as MRI-Simmons, Nielsen Scarborough, Nielsen SportsConnect, Meltwater, etc. to provide consumer composition, behavioral/attitudinal insights, valuation of NASCAR Partner assets, and identify business opportunities.

  • Create impactful, relevant, and visually appealing research summaries and dashboards highlighting key insights.

  • Integrate and work directly with other Research and Insights team members and other internal groups.

  • Travel: 5% including weekends.


  • Bachelor's degree from four-year college or university

  • 5 years’ experience and/or training in market research, data strategy/science, related fields; or equivalent combination of education and experience. Experience in the sports and/or entertainment industry preferred.

  • Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

  • Strong ability to work with mathematical concepts such as probability and statistical inference. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations. Must be able to perform complex statistical analysis and quantitative research methodologies.

  • Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

  • Proficient in all company provided software. Advanced Excel and PowerPoint skills required. Knowledge of SPSS, Tableau, and Adobe Creative Suite (Cloud Creative) a plus. Experience with dashboard reporting tools in Qualtrics or Tableau a plus.

  • Able to work effectively in a collaborative team environment

  • A high level of attention to detail and accuracy

  • Critical thinker, able to sort through complex business issues to develop research plans

  • Demonstrated problem solving and decision-making skills

  • Ability to handle multiple projects/tasks simultaneously

  • Collaborative and energized by the challenge of influencing the transformation of fan insights being applied to all parts of the business.

  • Ability to handle complex data sets through strong analytical skills

  • Demonstrated ability to translate research data into actionable insights and recommendations

  • Able to think out of the box and willing to try different research approaches

  • Establish and maintain productive, thoughtful relationships with management, internal colleagues, external partners & industry stakeholders, influencers & media.

  • Proven ability to effectively manage conflict and demonstrated partnering skills

  • Excellent written and oral communication skills

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.