At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.
NASCAR seeks a talented professional to join in the position of Marketing Coordinator based in our Chicago office. The Marketing Coordinator will support all marketing campaigns and programs including but not limited to creative services management, email marketing support, street team management, fan promotions and prospecting, show car appearances, and fan communications to drive retention rates while also attracting new fans to the event. Daily tasks may also include creative services management, email programming, analysis, promotion or event management, and other various administrative tasks.
Lead the development and execution of consumer facing email content creation, including campaigns, segmentation, testing, fan engagement, promotions and prospecting programs
Support and execution of all grass roots marketing initiatives and events
Operate and maintain promotional equipment, supplies, collateral, and promotional inventory
Support and execute elements associated with fan promotions, including communications, supplies, prizes, rules, and other elements as needed
Data input and tracking including reporting and expense tracking log
Digital support including campaign planning, social advertising, mobile app, text, websites, or other digital platform updates
Assistance in execution of key NASCAR initiatives or platforms
Ensure all branding, logos and marketing content are up to standards on advertising sites, partner sites, internal websites, social media channels and communications
Assists with marketing, program, event, and media analysis
Community research, outreach, media tracking, event planning and other duties as assigned
General Marketing, Communications or Administrative tasks or projects as assigned
Distributes Weekly Reports including ticket and offer updates, email, social and website analytics
Engage staff by sharing information on a timely basis via open and clear communication
All other Marketing or Communication programs as assigned or needed
Meet or Exceed Ticket Sales Revenue
Meet or Exceed Prospect Data Goal
Utilize GEM Survey Results to gauge customer feedback against key areas of oversight; create action plans to enhance fan experience
Successful execution of Responsibilities/Duties/Functions/Tasks as identified above
Fulfillment of Responsibilities/Duties/Functions/Tasks within budget parameters
Four-year college degree from an accredited program; Emphasis in marketing, communications, or digital media preferred
Excellent understanding of marketing strategies
Ability to think creatively and contribute new ideas
A minimum of 2-3 years professional experience
Strong communication and guest service skills
General knowledge of NASCAR preferred
Ability to work flexible hours with weekend availability
Strong affinity of motorsports
Able to lift 50 pounds
Office and outdoor working conditions. Weekend and evening hours are required.
We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!
NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.