Kansas Speedway, which opened in 2001, is located in the heart of the Midwest in Kansas City, Kansas. With easy access to major highways, along with the Hollywood Casino at Kansas Speedway, restaurants, shopping and other entertainment, Kansas Speedway has easily become a destination for fans. The track hosts two NASCAR Cup Series races, the NASCAR Xfinity Series, the NASCAR Gander RV and Outdoors Truck Series and the ARCA Menards Series. In addition to two race weekends, Kansas Speedway hosts over 200 event days each year.
NASCAR seeks a talented professional to join in the position of Manager, Event Marketing based in Kansas City, Kansas.
The Manager, Event Marketing is responsible for assisting in the development and execution of marketing campaigns designed to build awareness and drive attendance to track events in the Midwest Region (Michigan International Speedway, Kansas Speedway, Chicagoland Speedway/Route 66 Raceway and Iowa Speedway). The Manager, Event Marketing reports directly to the Senior Director, Event Marketing for the Midwest Region.
Duties include but are not limited to:
Work closely with central and regional departmental functions to assist in the execution of go-to-market strategies for NASCAR and core motorsports events across the region, from concept and creative development to implementation, optimization, and reporting
Assist in scheduling, tracking, and executing consumer touchpoint deliverables (directly and indirectly)
Develop and execute local/grassroots marketing plans, in conjunction with the Event Experience team, to drive awareness of NASCAR and other ancillary events
Assist with new fan development and prospecting opportunities in local market(s)
Support non-NASCAR event marketing campaigns and work with third party promoters as necessary – music festivals, etc.
Work with Communications and Driver/Team Marketing to manage in-market driver appearances
Work with Event Experience team to build out weekend content and enhance the fan experience
Help activate onsite Event Experience plans for event weekends for assigned tracks
Provide local market expertise and insights
15% travel including some weekends
Required skills / experience:
Bachelor's degree from a four-year college or university and a minimum of 3-5 years of motorsports/sports marketing industry, marketing, project management, public relations/communications experience and/or training; or equivalent combination of education and experience
Advanced Excel and PowerPoint skills
Experience and familiarity with social media
Strong understanding of marketing principles
Exceptional team and interpersonal skills
Superior follow-through with a high level of accountability for assigned tasks
Attention to detail and excellent organizational and time management skills
Self-motivated with a positive attitude and a passion for marketing
Strong executional capabilities
Desire and ability to create and champion a vision
Strong collaboration skills are critical
We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!
NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.