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At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.

NASCAR seeks to add a talented professional to join us in the position of Manager E-Commerce in Charlotte, North Carolina.

The Manager, E-Commerce serves as NASCAR Data Strategy’s subject matter expert on the NASCAR Tracks E-Commerce footprint and is responsible for reporting on the performance of the ticketing platforms for 12+ individual ticketing platforms and their supporting Track websites. The Manager, E-Commerce works with NASCAR web developers to increase site performance and improve user experience in the ticketing flow.

Duties include but are not limited to:

  • Analyze traffic patterns and trends for NASCAR Track sites and ticketing websites through application of enterprise-level digital analytics platform

  • Report on customer usage of ticketing site including but not limited to: fallout reporting, conversions, and user pathing; develop and report on most common user journeys and touchpoints within Track ticketing instances

  • Develop strategy to drive traffic to NASCAR Tracks websites and their associated ticketing platforms, in partnership with Marketing and Media teams

  • Work with Research team to incorporate user survey feedback to inform site design and content

  • Design and maintain a monthly performance “scorecard” for distribution to senior leadership

  • Provide standard site-level reporting to regional and corporate stakeholders; work with stakeholders to develop enhanced business KPIs and track performance over the sales cycle

  • Analyze digital marketing effectiveness at a campaign and channel level, including year-over-year and quarterly performance; maintain reporting tools and prepare monthly presentations for Marketing and Media teams

  • Provide direction to Data Strategy team in their A/B testing and Experience Personalization efforts; deliver opportunities for implementation to the Track Content and Data Strategy teams; provide weekly reports on test effectiveness

  • Troubleshooting analytics data collection onsite as directed

  • Work with Web Development team to increase site performance and allow for greater opportunities at onsite data collection and ID syncing

Required skills / experience:

  • Bachelor’s degree and 5+ years of data operations experience or equivalent combination of education and experience

  • Ability to read HTML, JavaScript, and JSON objects preferred

  • Ability to make decisions and move to action with a hands-on approach

  • Familiarity with Adobe Analytics with active eCommerce implementation, preferably in conjunction with Adobe Audience Manager and Adobe Target

  • Experience in translating metrics and trends into regularly scheduled performance reports for senior leadership is essential

  • Business-minded strategic thinker

  • Aptitude for leading cross-functional in a complex environment

  • Acumen in providing high-level digital counsel to senior management

Apply Now!

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.

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