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At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.

NASCAR seeks a talented professional to join in the position of Director, Pricing and Promotions based in our Daytona Beach, Florida office.

The Director, Pricing & Promotions is responsible for the analysis and monitoring of sales and inventory trends across all NASCAR-owned tracks, evaluating and refining price strategies and principles to align with business objectives.

Duties include but are not limited to:

  • The Director works as a member of the Data Strategy Team to provide insights and suggestions to internal stakeholders including Admissions, E-Commerce, Marketing, Research, and Sales teams.

  • Analyze sales trends and consumer buying patterns, across primary and secondary markets, to gauge demand and determine optimal price based on business objectives

  • Use statistical analysis of historical data, current sales and market trends, and economic conditions to inform future pricing decisions

  • Monitor consumer response and sell-through

  • Review existing price options, price mix, capacities, and make informed recommendations on pricing, along with bundles and promotions while adhering to company standards, policies, and procedures

  • Examine all consumer and group pricing (including advance, variable and dynamic) as well as any special priced promotions across all consumer inventory from grandstand seating, camping, race day experiences and hospitality

  • Collaborate with other analysts, including E-Commerce team, to understand consumer shopping and purchase behaviors that may influence future promotions and special offers

  • Utilize pricing tools to assist with monitoring and implementing price changes

  • Use available data to develop price models to forecast sales and determine price elasticity

  • Build and maintain comprehensive post-event reports on the impact of price changes throughout the sales cycle; utilize tools such as Tableau for on-going analysis and visualization

  • Stay ahead of current pricing trends and emerging technologies

Required skills / experience:

  • Bachelor’s degree and 8 years of pricing experience; or equivalent combination of education and experience

  • High proficiency with Microsoft Excel

  • Experience with Tableau and Pricing Tools preferred

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