Daytona International Speedway is a state-of-the-art motorsports facility and was awarded the SportsBusiness Journal’s prestigious Sports Business Award for Sports Facility of the Year in 2016. Daytona International Speedway is the home of "The Great American Race” – the DAYTONA 500. Though the prestigious season-opening NASCAR Cup Series event garners most of the attention – as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." Among the nine major weekends of racing activity are the Rolex 24 At DAYTONA, the DAYTONA Supercross, the DAYTONA 200 motorcycle classic and the Coke Zero Sugar 400. Rarely a week goes by that the Speedway grounds are not used for events that include track tours, concerts, civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

The Director of Event Experience serves as the lead for the NASCAR Southeast Region Event Experience team and is responsible for the on-site experience strategy, creation and execution for events at Daytona International Speedway, Homestead-Miami Speedway and Talladega Superspeedway. The Director of Event Experience is responsible for overseeing all fan-focused programming across three venues, including areas such as the Infield fan experiences, the Midway, campgrounds and hospitality areas. This person must be able to think strategically and creatively, balance multiple responsibilities and can easily collaborate with internal and external stakeholders.


  • Direct the ideation, planning and execution of the programming strategy for all added-value and revenue-based fan programming and content efforts at Daytona International Speedway including but not limited to Daytona fanzone, midways, Talladega Garage Experience, Homestead Beach experience, camper activations, live entertainment, 50/50 raffles, interactive displays, youth activities, photo elements, display areas, public address system and on-site technology;

  • Manage pre-race ceremonies and post-race celebrations, including:

    • Brainstorm unique, innovative content & programming for each event;

    • Oversee the operational layout, overall logistics and fan access;

    • Work closely with marketing team to execute branding vision;

    • Communicate effectively with key industry stakeholders such as production, broadcast partners, media members and teams;

  • Create, in conjunction with NASCAR TV (NASCAR Productions), a unique and interesting content schedule for the in-house big screens and in-venue screens and maintain a strong working relationship with the NASCAR TV team.

  • Oversee event-based venue technology execution, including digital signage, mobile app, fan WiFi, public address system and more;

  • Collaborate with the ticketing & consumer sales teams

  • Manage Daytona and Homestead consumer-facing informational signage around the venue in coordination with the SE partnership and operations teams; Assist marketing team with execution of track-branded signage as required;

  • Identify and embrace new, unique technologies and strategies to provide memorable, fan-focused event content for both internal and external stakeholders;

  • Build strong working relationships and encourage collaboration with all regional and central departments, especially the central event experience team, and key external stakeholders to ensure the successful delivery of the NASCAR Southeast fan experience during all events;

  • Establish and manage annual event experience team budgets;

  • Manage, mentor and develop a motivated, high performance team and establish short and long range department goals and objectives;


  • College degree, preferably in related business field, i.e. Marketing, Sports Management

  • Minimum five to seven years marketing experience preferred; sports marketing or event management experience a significant plus

  • Self-starter who takes initiative and is able to take a project from start to finish

  • Strong ability to think strategically, creatively and quickly

  • Detail-oriented and organized with outstanding communication skills

  • Ability to work through on-site event logistics and think operationally is a must

  • True team player and collaborator

  • Ability to coordinate and deliver multiple projects at once within strict deadlines

  • Must be able to work extended hours and event weekends

  • Valid driver’s license