At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.

NASCAR is looking for a talented professional for our Customer Acquisition Specialist role. The Customer Acquisition Specialist works as part of the Data Strategy Team to set strategy and execute campaigns designed to collect and nurture new leads. The Specialist works closely with cross-functional teams, including Digital, Ecommerce, Media, Content, Track Marketing, Partnership Marketing, and Sales, to attract new consumers, capture key data points, and engage in ways that help strengthen interest in NASCAR.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

  • Create and execute strategies, in partnership with the Data Strategy team and other cross-functional teams, to to drive new acquisitions across digital channels, as well as at community and track events

  • Define KPIs and set strategy, in collaboration with Data Strategy leadership, to effectively optimize, funnel, and channel performance

  • Work with Data Strategy and Marketing teams to analyze new audiences and develop personalized journeys to deepen interest and engagement with NASCAR

  • Ensure each campaign has the proper tracking to follow and analyze from point of collection, to subscription, and monetization

  • Determine Cost Per Acquisition across the customer lifecycle to acquire, engage, and monetize new leads

  • Stay ahead of current trends, emerging technologies, and innovative top of funnel practices

Travel: 15%, including weekends


Bachelor's degree from four (4) year college or university required plus a minimum of three (3) years of related experience, or equivalent combination of education and experience.


Proficient on all company provided hardware and software, including Microsoft office suite. Experience with Tableau, Adobe Analytics, Google Analytics, or other web analytics tools is a plus.


  • Excellent communication skills

  • Able to articulate ideas to all levels of the organization

  • Strong listener

  • Strong understanding of digital marketing, social advertising platforms, and paid search

  • Knowledgeable of Privacy Laws and Sweepstakes regulations

  • A creative and curious thinker with passion for analytics

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.