At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!


NASCAR is looking to hire a Coordinator, Social Content. This person is responsible for delivering social media value through strategy and content development and execution.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

  • Ideation, development, management, and execution of content programs and campaigns designed to help the organization meet and succeed business goals and objectives

  • Provide high level, strategic content support of the league’s social and digital channels

  • Oversee and execute content development by leveraging relevant tools (e.g. Adobe’s creative suite) and working with NASCAR Productions, digital video, creative design, and track social teams

  • Work with internal and external partners to develop branded content that delivers value across all mediums with particular focus on social

  • Content ideation and creation for all league content channels, with an emphasis on the NASCAR Xfinity Series and NASCAR Camping World Truck Series handles

  • Develop relationships with each of the major social platforms to leverage new technologies, collaborate on content development, and maximize reach

  • Closely track emerging trends, tools, platforms in social / digital; train and educate industry colleagues on social media best practices

  • Leverage social media analytics (in collaboration with Analytics & Insights team) and apply key learnings to content strategy

  • Maintain current knowledge of, conduct regular research on and monitor other sites (both sport and non-sport) for latest online innovations and technology

  • Travel: up to 40% travel, including weekends.


  • Bachelor's degree (B.A.) from four (4) year college or university and a minimum of four (4) years of current experience in social media and content development.

  • Proficient on all Company provided hardware and software. Knowledge of social media content management and reporting platforms. Experience with Adobe Photoshop, After Effects and Premiere preferred.

  • Excellent verbal and written communication skills

  • Deep knowledge of and experience with social media content management and reporting platforms

  • Proven track record of creative and innovative thinking especially in the social space

  • Passion for digital and social media and using those disciplines to advance business goals

  • Experience managing partner relationships and proactively ideating around social and digital activations

  • Experience working with sports and entertainment properties preferred

  • Experience working with video and design tools and software

  • Proficient knowledge of NASCAR preferred

  • Able to work a non-traditional work week, including nights and weekends.