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NASCAR is looking to hire a Coordinator, Social Content. This person is responsible for delivering social media value through strategy and content development and execution.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
Ideation, development, management, and execution of content programs and campaigns designed to help the organization meet and succeed business goals and objectives
Provide high level, strategic content support of the league’s social and digital channels
Oversee and execute content development by leveraging relevant tools (e.g. Adobe’s creative suite) and working with NASCAR Productions, digital video, creative design, and track social teams
Work with internal and external partners to develop branded content that delivers value across all mediums with particular focus on social
Content ideation and creation for all league content channels, with an emphasis on the NASCAR Xfinity Series and NASCAR Camping World Truck Series handles
Develop relationships with each of the major social platforms to leverage new technologies, collaborate on content development, and maximize reach
Closely track emerging trends, tools, platforms in social / digital; train and educate industry colleagues on social media best practices
Leverage social media analytics (in collaboration with Analytics & Insights team) and apply key learnings to content strategy
Maintain current knowledge of, conduct regular research on and monitor other sites (both sport and non-sport) for latest online innovations and technology
Travel: up to 40% travel, including weekends.
Bachelor's degree (B.A.) from four (4) year college or university and a minimum of four (4) years of current experience in social media and content development.
Proficient on all Company provided hardware and software. Knowledge of social media content management and reporting platforms. Experience with Adobe Photoshop, After Effects and Premiere preferred.
Excellent verbal and written communication skills
Deep knowledge of and experience with social media content management and reporting platforms
Proven track record of creative and innovative thinking especially in the social space
Passion for digital and social media and using those disciplines to advance business goals
Experience managing partner relationships and proactively ideating around social and digital activations
Experience working with sports and entertainment properties preferred
Experience working with video and design tools and software
Proficient knowledge of NASCAR preferred
Able to work a non-traditional work week, including nights and weekends.