At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.


The Coordinator, Digital Platform supports the day-to-day technical operation of NASCAR’s digital platform (web properties and mobile), including live products, mobile applications, live video streaming, data feeds and digital reporting. The Coordinator will create the infrastructure to influence and help define our product strategy and roadmap and to develop a data-driven approach.


  • Define appropriate KPIs, partnering with internal teams (including Platform and Products, Technical, Project, Marketing and Content) to understand feature sets and initiatives.

  • Design and implement reporting dashboards that track key business metrics; analyze usage trends and report regularly to the team.

  • Define and develop real-time analytics and reporting flow to maximize optimization efforts.

  • Triage and document digital issues from internal employees, third party companies and stakeholders using department designated tools (Slack, JIRA, Google Products, etc.)

  • Manage execution of a crisis management plan for internal parties when digital issues arise on the platform and/or any of the products.

  • Perform user acceptance testing for new NASCAR Digital Media and Services projects along with any additional requests from Project Management team.

  • Perform weekly quality assurance testing on digital products, web pages, and other NASCAR Digital Media Services’ sites, to ensure correct online displays and functionality.

  • Develop and maintain up-to-date department documents using department designated tools (WordPress, Confluence, JIRA, etc.)

  • Provide support outside of normal business hours when necessary.

  • Travel: Less than 5%


  • Bachelor's degree from four-year college or university required and

  • Four (4) years related digital or e-commerce experience, or equivalent combination of education and experience.

  • Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or government regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

  • Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form.

  • Proficient on Company-provided hardware and software including Microsoft Office products and basic understanding of WordPress, Adobe Products, Amazon Web Services, YouTube, Google Products, JIRA, etc.

  • Competencies with statistical tools for both qualitative and quantitative analysis techniques.

  • Exceptional organizational, problem solving and analytical skills.

  • Self-starter and ability to drive projects to completion with minimal guidance.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.

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