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At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

SUMMARY

The Coordinator, Commercial Communications coordinates the day-to-day communications related to: Partnership Marketing, Licensing, Brand Marketing, eSports and other business-related initiatives that may arise at the company and across the sport.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following (other duties may be assigned):

  • Lead earned media efforts on behalf of a portfolio of NASCAR partners that yield placements in top national outlets

  • Develop / sustain strong personal non-endemic media relationships encouraging coverage of sport

  • Manage NASCAR Communications’ media monitoring, analysis and news distribution tool, including the internal staffing schedule for the daily earned media newsletter

  • Mine for and identify rich story-telling opportunities demonstrating to partners and prospects the value of an Official Partnership

  • Deliver earned media results that are used to help renew Official Partners / attract new partners

  • Create ways to drive qualitative and quantitative results, beyond just traditional media relations, including social media and digital integrations

  • Provide communications support for the company’s licensees, marketing and eSports partners; develop and execute strategies that deliver value for partners / licensees

  • Assist in shaping how, when, in what fashion the company’s “goes to market” in support of business initiatives

  • Execute strategies / tactics that align with the company's business objectives and deliver "surround sound" that synch up with key moments-in-time for partners

  • Cultivate relationships with internal business units, external stakeholders and media to advance the company’s business narrative

  • Assist in preparation of the company’s executives for media interviews and speaking engagements, etc.

  • Work cross-functionally to lead select, subject-matter experts and, on occasion, a team of IMC personnel on special projects and initiatives.

  • Approximate travel 5-10%, including weekends.

QUALIFICATIONS

  • Bachelor's degree from four-year college or university and a minimum of three (3) years’ experience in Integrated Marketing Communications, Public Relations, Public Affairs, and/or Marketing, or equivalent combination of education and experience.

  • Ability to read, analyze, and interpret the most complex documents. Ability to respond effectively to the most sensitive inquiries or complaints.

  • Ability to write speeches and articles using original or innovative techniques or style. Ability to make effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups, and/or boards of directors. Fluency in Spanish strongly preferred but not required.

  • Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions and deal with several abstract and concrete variables.

  • Basic skills on all Company provided hardware and software. PowerPoint, Excel, MS Word and social media tools and analytical programs.

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