At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.
The Analyst, Experiential Insights is responsible for conducting fan research and analytics to help NASCAR understand all aspects of the fan journey. The Analyst improves knowledge on how to best fulfill a one-of-a-kind event experience for both current and future fans of the sport.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Develop and execute, in partnership with Insight teams, a fan-centric research platform, providing insights around key transactional moments
Create thoughtful, actionable insights that inform positioning, messaging, targeting, selling and measurement, in partnership with internal business units
Identify and interpret consumer trends, sub-groups of interest, longitudinal data, and other key insights within various data sources to assist internal and external partners on understanding fan attitudes and behaviors
Serve as a key resource on NASCAR fan behavior and enable decision makers to make informed business decisions through research findings and actionable insights
Work across the organization to facilitate data integration opportunities
Fulfil ad-hoc research requests/projects from start to finish, recommending the appropriate methodologies, designing research, conducting data analysis, reporting, and presenting key insights
Manage supplier relationships to optimize data quality, available tools and services and cost management
Create impactful, relevant, and visually appealing research reports and dashboards.
Work effectively in a collaborative team environment while possessing a high level of attention to detail and accuracy
Travel: 5% including weekends
Bachelor's degree from four-year college or university.
Minimum of three (3) years’ experience and/or training in market research, data strategy/science, related fields; or equivalent combination of education and experience. Experience in the sports and/or entertainment industry preferred.
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals.
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
Strong ability to work with mathematical concepts such as probability and statistical inference.
Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations. Must be able to perform complex statistical analysis and quantitative research methodologies.
Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
Proficient in all company provided software. Advanced Excel and PowerPoint skills required.
Knowledge of SPSS, Tableau, and Adobe Creative Suite (Cloud Creative) a plus.
Experience with dashboard reporting tools in Qualtrics or Tableau a plus.
A great passion around leveraging consumer research to power a culture of understanding the ‘why’ behind transactional touchpoints.
Critical thinker, able to sort through complex business issues to develop research plans
Collaborative and energized by the challenge of influencing the transformation of fan insights which will be applied to all parts of the business
Demonstrated ability to translate research data into actionable insights and recommendations
Ability to think out of the box and willing to try different research approaches
Ability to establish and maintain productive, thoughtful relationships with management, internal colleagues, external partners & industry stakeholders, influencers & media.
Proven ability to effectively manage conflict and demonstrated partnering skills
Ability to manage complex data sets through strong analytical skills
Excellent written and oral communication skills
Demonstrated problem solving and decision-making skills
Ability to manage multiple projects/tasks simultaneously
We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!
NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.