At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.
NASCAR seeks a talented professional to join in the position of Analyst, Consumer Segmentation and Media Targeting based in our Daytona Beach, Florida location.
This position blends knowledge of consumer segmentation, data mining, and the digital media ecosystem to define, create, deploy, and manage segments across a variety of internal and external marketing partners.
Duties include but are not limited to:
Develop campaigns to support sales initiatives, merchandise, and other marketing efforts on social sites, in partnership with Marketing, Sales, Media, & Consumer Behavior teams
Generate data pulls for email blasts and other email marketing programs as needed
Establish research methodologies and design formats for data gathering
Distribute data collection leads to appropriate outlets (email, social, outbound)
Build audiences through segmentation tools & ticketing reporting in partnership with Track marketing
Create campaign recaps, including analysis of email efforts, targeted social operations, & CRM outbound initiatives
Provide final verification approvals on all data proofs for every direct mail, email, & outbound campaign
Support Data Strategy Team’s analytical efforts, including identifying trends and utilizing test methods to help deliver best results
Define CRM campaign strategies, leads, and distribution for sales campaigns executed by sales and service reps
Conduct A/B testing, identify appropriate frequency and timing of messaging
Take initiative in reviewing marketing and media materials for ways to optimize future efforts, providing actionable, data-driven support for your recommendations
Develop and maintain policies, procedures and standards relating to database management ensuring full data integrity; monitor transaction activity
Maintain an in-depth understanding regulatory requirements in multiple states, ensuring adherence to the regulations that govern the marketing and direct mail functions
Partner with Privacy team to ensure audience creation and deployment is aligned with internal policies and controls
Required skills / experience:
Bachelor’s degree and 3 years of data operations experience or equivalent combination of education and experience.
Experience in mobile technologies.
Emphasis on data technologies including Excel, Tableau, SQL, Adobe, FlyWheel, or similar data visualization, mining and segmentation tools.
Business-minded strategic thinker
Aptitude for leading cross-functional in a complex environment
Acumen in providing high-level digital counsel to senior management
Ability to make decisions and move to action with a hands-on approach.
Minimal travel needed
We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!
NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.