At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.
NASCAR seeks a talented professional to join in the position of Account Executive, Brand Marketing based in our Charlotte, North Carolina office.
The Account Executive, Brand Marketing is responsible for day-to-day support of the company’s brand marketing campaigns including seamless integration with tracks and other key internal partners and external stakeholders, ensuring marketing plans are aligned with business priorities.
Duties include but are not limited to:
Develop campaigns and creative in support of Brand Marketing initiatives, including League focused initiatives and NASCAR-owned track admissions campaigns
Serve as project management lead on assigned projects, overseeing various aspects of projects from development of initial concept to execution
Elevate fan/consumer engagement via support of multi-channel campaign platforms
Serve as brand liaison to internal and external parties; review and approve usage of NASCAR IP
Interpret and communicate brand direction with and for Creative Services and NASCAR tracks
Create and deliver holistic, consistent consumer messaging and content plans, in collaboration with internal teams
Participate in and support the creation of internal and agency status reports, including coordinating meetings with colleagues and management as needed
Oversee and manage the company brand portal housing all marketing assets for industry use
Manage merchandise/licensing approvals within the licensing portal
Aid production processes in collaboration with Driver and Team marketing services
Facilitate delivery of league and track advertising creative to Media team and agency partner(s)
Required skills / experience:
Bachelor’s degree and 3 years of marketing or marketing agency experience; or equivalent combination of education and experience
Project management experience in sports and/or consumer brand industry preferred.
Strong understanding of marketing principles
Exceptional team and interpersonal skills
Superior follow-through with a high-level of accountability for assigned tasks
Attention to detail and excellent organizational and time management skills
Self-motivated, positive attitude and passion for marketing
Strong executional capabilities
Desire and ability to create and champion a vision
Strong collaboration skills
Advanced Excel, Word and PowerPoint skills.
Ability to travel up to 15%, including some weekends
We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!
NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.