SUMMARY: The Senior Manager, Game & Event Entertainment will serve a key leadership role in delivering world-class, industry-leading live productions surrounding Vikings home games and tent pole events. This Senior Manager role will lead live entertainment programming and activation for our home games and tent pole events, working as a leader of our award-winning Game and Event presentation team to support our biggest moments with our fans. On gamedays, the Sr. Manager will serve as our lead Field Producer, working alongside internal and external entertainment groups to execute the live entertainment elements of our Game Presentation. This position will also serve a key role in growing team relationships within the entertainment industry, broadening and growing our partnerships with celebrities, entertainers, and influencers to earn new fans for the team.
ESSENTIAL DUTIES AND RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO:
Game and Event Presentation Leadership
Lead Entertainment Programming efforts to book and coordinate live entertainment activations on a game-by-game, event-by-event basis that elevate game experience and advance company and department goals.
Work alongside the Minnesota Vikings Cheerleaders, Viktor mascot program, and Skol Line (drum line) to form a unified, cohesive, and industry-leading live entertainment group.
Lead part-time crews to execute all elements of live entertainment, including coordinating with existing contractors and hiring / training new contractors.
Work with Game and Event Creative to concept, script, and produce original video content to support game and event programming.
Work with Camera Director, Vikings Production Operations department, and Stadium Production Operations to integrate live entertainment with the technical functions of game days.
Work with Director, Events and broader Marketing organization to drive strategy and execution around tentpole event activation.
Collaborate with broader game presentation team to develop an annual sellable menu of stadium assets, and work collaboratively with Sales and Partnerships teams to match partners to mutually beneficial content and activations.
Oversee all gameday logistics for all entertainment groups and guests, and oversee a world-class hospitality experience for entertainers and entertainment guests.
Work with stadium operations to advance logistics around gameday activations. Form and execute plans for movements of all key entertainment personnel on a game-by-game basis.
Serve as a visible and vocal leader for the Game Presentation group and overall team on gamedays.
Hire and manage an annual Game and Event Entertainment Associate to support the logistics of executing gamedays and special events.
Entertainment Marketing Department Leadership
Work within the broader Entertainment Marketing department to drive an integrated Entertainment industry relations strategy that will activate with celebrities and influencers across live, video, and other social/digital opportunities. Create systems to maximize our partnerships with celebrities, entertainers, and influencers to grow the Vikings brand.
Help to create multi-platform strategies to reach new, targeted fan personas that grow the Vikings brand.
Work with broader Entertainment Marketing team to create off-season content strategies that tap into the bandwidth and skillsets of the full Entertainment Marketing team.
Five or more years of progressive experience within a fast-paced event, entertainment, or live production environment
Undergraduate degree in marketing, communications, business, a related field; or equivalent education and experience
Strong knowledge of entertainment marketing strategies
Ability to form relationships while brining diverse perspectives together under a compelling and cohesive vision
Ability to effectively communicate using multiple methods
Ability to work with highly confidential information and cliental
Excellent organization skills with acute attention to detail and accuracy
CONFIDENTIALITY REQUIREMENTS: This position may require the individual to have access to confidential records and information. To successfully perform this position, confidentiality of the information with which the individual has contact must be maintained.
PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Ability to perform physical tasks such as lifting and moving boxes etc.
The ability to stand for long periods of time.
WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Excessive noise, continuous
Working in close proximity to others
The Minnesota Vikings are committed to creating and sustaining a culture for you. Whoever you are, we are an organization that embraces and empowers people of all backgrounds and experiences and incorporate diversity, equity, and inclusion into the foundation of everything we do. We are proud to have a culture that empowers our people to harness their uniqueness to develop their full potential as a contributor to the success of the organization and the communities we serve. The Minnesota Vikings are an equal opportunity employer, and we continue to commit to creating equitable opportunities by ensuring that our place can be anyone’s place.