The Experiential Marketing Coordinator is part of the Marketing and Communications Department for Minnesota United Football Club (MNUFC), a sports business located in the Twins Cities area of Minnesota and a member of Major League Soccer (MLS), the top tier soccer league in North America.

Job Description:

The Experiential Marketing Coordinator is a full-time position responsible for supporting the Marketing and Events team. The role will help bring Minnesota United (MNUFC) brand to life through key club events and brand growth initiatives. This position will communicate, assist and execute experiences and events, while working collaboratively with internal and external stakeholders to meet established goals. The Experiential Marketing Coordinator will assist in managing a team of event leads and brand ambassadors. This position is based in Golden Valley, MN.

Essential Duties & Responsibilities:

  • Assist the Director of Experiential Marketing with strategy of brand growth initiatives and planning of events and activations

  • Assist in managing a team of brand ambassadors working with the coordinator, experiential marketing and game presentation

  • Manage and oversee away game viewing parties

  • Lead and act as main point of contact for experiential marketing brand growth initiatives, events, and activations

  • Activate footprints according to MNUFC brand standards

  • Manage the company van including keeping up with maintenance checks, scheduling, and working with other departments on requests and needs

  • Oversee and manage experiential inventory and storage

  • Assist the club eMLS program and overall esports initiative

  • Write pre-event descriptions and post-event recaps

  • Support game presentation for MNUFC home games and lead external activations

  • Lead communication and project management on events with internal departments including partnership, community relations, and sales

Personal Skills:

  • Outstanding communication skills including working well with other departments

  • Strong reporting and tracking skills

  • Organizational skills with a knack for aesthetically pleasing activation footprints

  • Experience managing others

  • Unparalleled attention to detail and strong organizational skills

  • Be self-motivated with a positive attitude, able to work without constant direction

  • Takes pride in collaboration and creating a positive working environment


  • 1-3 years of experience in events, experiential marketing, street team, or related field

  • Ability to work effectively in Microsoft suite including creating presentations and managing a variety of spreadsheets within excel

  • Availability to work flexible hours as needed including evenings, weekends, and potential holidays, with the ability to work all MNUFC home games

  • Bachelor's Degree in related field or combination of education/work experience preferred

Company Profile:

MNUFC is a professional soccer club playing in Major League Soccer (MLS), the top tier of soccer in North America, and which operates under the oversight of the U.S. Soccer Federation, a member of FIFA. The Club is headquartered in Golden Valley, MN. Soccer operations are located at the MNUFC Training Center in Blaine, MN, and the team plays its home matches at Allianz Field in St. Paul, MN. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.