The CRM Coordinator is part of the Revenue Department for Minnesota United Football Club (MNUFC), a sports business located in the Twins Cities area of Minnesota and a member of Major League Soccer (MLS), the top tier soccer league in North America.

Job Description:

Minnesota United FC is looking for a CRM Coordinator, with experience in using data and analytics to improve operations and tell stories. This individual will be responsible for interacting with large quantities of data, moving and cleaning the data, analyzing the data and presenting findings to key decision makers. This role is at the center of supporting business operations and as a CRM Coordinator, you will be providing the technical knowledge to efficiently use Salesforce Sales and Service Cloud. The role will reside within the Revenue Department and will report to the Director, Business Intelligence. This is a full-time position based in Golden Valley, MN.

Essential Duties:

  • Perform day-to-day Salesforce Sales Cloud administrative activities including, but not limited to, campaign setup and execution, activity assignment, database auditing and cleansing, list segmentation, updating contact details, field/object creation

  • Responsible for CRM onboarding of new employees, conducting regular training sessions with new and existing CRM users

  • Learn, manage and maintain Salesforce automated processes (Flows)

  • Work closely with Analytics, Marketing and Ticketing team to segment database, devise lead assignment automations and distribute leads to drive engagement and desired KPI’s

  • Analyze campaign performance and provide insights to senior leadership with the purpose of informing future ticket sales

  • Ability to build data processes that generate insights to inform near-real-time decision making

  • Create and manage ad hoc analysis and scalable reporting/dashboards that monitor key performance indicators (KPIs), highlight areas of improvement, and influence strategy to serve business objectives via hands-on data exploration

  • ·Work game days to assist Analytics/Ticketing/Marketing/Sponsorship team as needed

  • Assist with everyday processes and other long-term projects as assigned


  • Bachelor’s Degree with a preferred degree or diploma in Business, Mathematics, Statistics, Computer Science or related field

  • At least 1 year of experience working with complex databases, troubleshooting problems, analyzing information and data, designing queries and reports and creating operational policies and procedures is preferred

  • Experience working with a CRM system (preferably Salesforce) in an analytical role

  • Proficient in SQL

  • Preferred experience visualizing data with Tableau

  • Preferred experience working with Amazon Redshift

  • Strong communication skills and ability to translate findings to visual depiction for various audiences

  • Advanced level Microsoft Excel skills

  • Previous experience working in sports/entertainment a plus

  • Flexible and reliable team player, always acting in the best interest of their department and the Company

  • Keen attention to detail, strong conflict resolution, problem-solving, time management, organization, and decision-making skills are highly desired

  • Team player with a positive attitude, professionalism, resourcefulness, integrity, motivation, and a strong work ethic


  • Ability to work flexible hours including evenings and weekends as needed

  • As a condition of employment, applicants must certify they are fully vaccinated by their start date. If you have any questions regarding this requirement, your vaccination status or reasonable accommodation requests, please contact MNUFC Human Resources

Company Profile:

MNUFC is a professional soccer club playing in Major League Soccer (MLS), the top tier of soccer in North America, and which operates under the oversight of the U.S. Soccer Federation, a member of FIFA. The Club is headquartered in Golden Valley, MN. Soccer operations are located at the MNUFC Training Center in Blaine, Minnesota, and the team plays its home matches at Allianz Field in St. Paul, MN.

MNUFC is a progressive employer that values group and personal excellence, individual commitment, shared responsibility, diversity and respect for all people. Its mission includes community engagement and betterment through the expression of the values of soccer, the premier sport of the world. The Club promotes an open work environment with collegial and supporting work dynamics that foster positive individual and group performance, and the opportunity for career advancement.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Related Jobs