The Digital Data Analyst leads the analytics and data efforts for the digital team for all the websites and applications as well as the marketing channels. This role will use marketing and site analytics data to help the team drive business results following a scientific approach. The position is responsible for architecting solutions, building reports and dashboards, monitoring and analyzing results, and communicating/presenting to the team.
Analyze data to improve the marketing performance channels from financial performance to acquisition
Collaborate with Business/Marketing Analytics and CRM teams to build custom campaign dashboards for various objectives (performance, acquisition, revenue etc.)
Provide continued support of the growing digital media portfolio (e.g., lead generation, paid search, display, email)
Coordinate with digital channel owners on near term strategies associated with creating new campaign reporting
Identify and analyze opportunities to improve digital marketing performance
Partner with the team to ensure go-to-market efforts have been set up correctly from tracking to dashboards and align to desired end-state business outcomes
Contribute to CRM reporting related to digital campaigns
Leverage analytics and tagging tools (Adobe Analytics, Google Analytics, Google Tag Manager)
Leverage 3rd party integration tools and work with vendors to connect to various data sources
Use data visualization tools and storytelling skills to effectively communicate insights and influence decisions/outcomes to leadership
Leverage industry best practices, market data and technology trends to identify and implement business opportunities
Monitor performance indicators and implement possible improvement
Bachelor’s degree in mathematics, finance, computer science, statistics or equivalent experience preferred
Thorough knowledge of Descriptive Analytic practices and processes
Prior experience with Microsoft Power BI/Google Data Studio/Tableau or similar Analytics tools
Prior experience with CRM Data using Salesforce, Dynamics or similar CRMs
Advanced with Web Analytics and tools like Adobe Analytics, Google Analytics, Tag Manager
Prior experience with Ad platforms reporting: Facebook Ads, AdWords API preferred
Experience using Google BigQuery or similar tools is preferred
The Miami Dolphins, Hard Rock Stadium and South Florida Motorsports are proud to be Drug-Free Workplaces. Offers of employment are contingent on successful completion of drug and background screening and, subject to applicable law, compliance with our COVID-19 vaccination policy.
It is the policy of the Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, military status, genetic information, sexual orientation, gender identity or expression, or other status protected by applicable federal, state, or local law.