In September 2021, Liga MX and Major Leagues Soccer (“MLS”) announced the expansion of Leagues Cup in 2023 to an annual 4-week tournament featuring all Liga MX and MLS clubs. Leagues Cup is an official Concacaf competition, and the top three finishers receive spots in the Concacaf Champions League with the winner advancing directly to the round of 16. Leagues Cup is the first and only officially sanctioned multi-country club competition in the world which represents an extraordinary opportunity for Liga MX and MLS to build one of the most unique and exciting club tournaments in the world within the Concacaf ecosystem, while accelerating the growth of soccer in the United States.
We are looking for a highly entrepreneurial individual to manage the marketing and match promotions for Leagues Cup events.
Individual will lead and manage the execution of marketing strategies for the promotions and activities. This role will act as a key collaborator in the marketing initiatives to enhance event revenue opportunities. Individual will work closely with the International Match Business team to ensure consistency across the function.
Execute overall marketing and strategy around all events in collaboration with Liga MX and MLS; Drive internal media buying process across the organization incorporating multiple partners including digital, broadcasting and brand development
Implement event advertising strategy, including the placement of omni-channel media; radio, television, print, online, and out-of-home
Enhance campaign strategies with data acquisition opportunities and build out CRM prospects around assigned events
Create and implement grassroot marketing and promotional activities in key markets for sales and marketing initiatives (street teams, mascot/trophy tours, legend appearances, etc.)
Support the development of new marketing platforms with a focus on opportunities to support fan development and commercial partners
Coordinate and implement in-market influencer and content media plans (ticket giveaways, digital sweepstakes, brand promotions, etc.)
Manage promotional inventory and lead all aspects of general office duties (invoice processing, creative requests, collateral/presentation design, promotional orders, shipping, etc.)
Produce post-match marketing recap and analysis
Additional responsibilities as required
Fluency in English and Spanish (business proficiency; both written and oral)
Digital marketing Pay-Per-Click campaign management experience preferred, strong understanding of Google AdWords, Google Analytics, and Facebook/Meta Ad Manager
Proficiency with creative development platforms (e.g., Photoshop, InDesign)
Expert PowerPoint skills; ability to translate strategic concepts to presentations, overview reports, promotional recaps, etc.
Experience working with and leading production and creative agencies
Ability to travel and to work non-traditional hours
Starting Base Salary: $70,000 – $80,000. MLS/SUM base salaries are contingent upon several factors including individual qualifications, market financials, and operational business needs.
We are committed to providing a Total Rewards package that attracts, supports, engages, and retains talent through the following:
Benefits – comprehensive and competitive medical, dental, and vision benefits, as well as a suite of programs to promote well-being including a $500 Wellness Reimbursement. A generous PTO offering, and hybrid Office/Remote Work Schedule are also offered to promote Work-Life balance.
Career & Professional Development – on the job training, feedback, and on-going educational opportunities to continue your personal and professional development.
Employee Engagement – office perks, discounts and employee events that go “beyond the traditional paycheck” to make you feel a part of our team and inspire you to elevate the Game.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.