This Director position will lead strategic development and advanced planning efforts for MLS marketing, with a focus on future fan growth opportunities, driving innovation and process around new and existing platforms.


  • Oversee the strategy, management, and execution of eMLS, including the future evolution

  • Lead marketing relationship with EA, collaborating with other key stakeholders and ensuring eMLS integration, as well as the development of casual gamer strategies and initiatives

  • Work closely with other internal leaders to co-author vision for other gaming opportunities, including outside sports

  • Alongside other working group experts, help shape a new MLS strategy for youth segment audience, with a focus on specific and actionable marketing tactics

  • Establish and lead new planning process for MLS marketing team across Big Event activity, enabling more efficient, connected, and advanced planning

  • Provide marketing leadership for commercial partnership relationships, establishing new onboarding, seasonal planning, and ongoing activation and creative review process, in coordination and consultation with Partnership Marketing team


Education and Experience

  • Bachelor’s Degree

  • 8+ years of experience, with 5+ years consulting, marketing, or gaming experience


  • Excellent ability to develop strategic roadmaps and sell-in strategies

  • Strong knowledge of gaming / eGaming

  • Interest and familiarity with soccer

  • Ability to thrive on new challenges and delivering solutions

  • Proven ability to successfully lead project management for complicated initiatives

  • Process guru

  • Tapped into emerging industries and trends

  • Proactive, self-starter

  • Superior organization, project management skills and attention to detail

  • High level of commitment to quality work product and organizational ethics, integrity and compliance

  • Ability to work effectively in a fast paced, team environment

  • Strong interpersonal skills and the ability to effectively communicate, both written and verbally

  • Proficiency in Word, Excel, PowerPoint and Outlook

  • Demonstrated decision making and solutions oriented

  • Detail-oriented with the ability to multi-task and meet deadlines with minimal supervision

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