The Director of Communications for Leagues Cup is a fully bilingual media relations professional (English & Spanish) focused on earning media coverage and publicity for Leagues Cup domestically and internationally based on the overall marketing and brand message, creating the plan and policies for media operations for the tournament, and working with MLS and LIGA MX communications teams and the 47 participating clubs. This role plays an important part in the debut of the inaugural Leagues Cup in 2023. The individual must have strong communications skills and a proven track record of creatively selling ideas and concepts resulting in story placements and media coverage. The position is based in New York City.
Works with VP of Marketing, Brand, and Communications to create the communications strategy for Leagues Cup
Oversees the implementation of the communications strategy
Leads feature idea development, message creation and media placements to increase awareness of Leagues Cup
Proactively pitches and generates media coverage and publicity for Leagues Cup, working with the 47 Clubs, LMX, and MLS
Lead and execute all announcements – including creation and distribution of press releases, coordination with partners and Clubs including event-related, sporting and corporate news and stories
Leads all media operations planning for the tournament, including creation and execution of media regulations, on-site execution, and staffing throughout the event
Point of contact for all media and broadcast partners for all Leagues Cup-related media inquiries
Fields media requests and inquiries from Canada, Mexico and U.S. and international outlets, as well as internal requests related to Leagues Cup
Participates in department meetings and events as appropriate
Consistent communication and coordination with MLS and LMX Communications and its 47 participating Clubs on all media-related items
Liaison with internal departments and appropriate functional areas at MLS/SUM and LIGA MX and with that of the event partners
Fully bilingual (English and Spanish – reading, writing and speaking)
Strong organizational and communications skills
Ability to prioritize, be proactive, anticipate problems, manage multiple projects and ability to work under deadlines
Ability to work in a fast-paced media environment and make quick decisions using sound judgement
A positive team player with ability to lead and influence cross functionally
Knowledge of social media, current partners and trends, as well as using social media to affect PR strategy
Individual must be detail-oriented and a self-starter
Degree in public relations, journalism, marketing communications or related field is preferred
Previous knowledge and 6-8 years of experience in the PR industry is preferable
Ability to travel and to work non-traditional hours, including evenings, weekends and holidays
Knowledge of the sport of soccer and passion for MLS
Previous knowledge and experience in sports communications
Starting Base Salary: $110,000 – $140,000. MLS/SUM base salaries are contingent upon several factors including individual qualifications, market financials, and operational business needs.
We are committed to providing a Total Rewards package that attracts, supports, engages, and retains talent through the following:
Benefits – comprehensive and competitive medical, dental, and vision benefits, as well as a suite of programs to promote well-being including a $500 Wellness Reimbursement. A generous PTO offering, and hybrid Office/Remote Work Schedule are also offered to promote Work-Life balance.
Career & Professional Development – on the job training, feedback, and on-going educational opportunities to continue your personal and professional development.
Employee Engagement – office perks, discounts and employee events that go “beyond the traditional paycheck” to make you feel a part of our team and inspire you to elevate the Game.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.