The Sr. Social Campaign Manager, Culture Marketing is a member of the Social Campaign Management team, and is primarily responsible for executing the social media strategy designed to drive baseball lifestyle and culture off the field, through fashion, music, art, food, and gaming. This role requires the flexibility to be available nights and weekends throughout the year.

Education and Experience

  • 4 year degree from an accredited university in marketing, advertising, communications, business, or related field and 4+ years experience in marketing or related functional area; OR equivalent relevant experience

  • Demonstrated experience as a skilled strategist who is well-established as an expert across core and emerging social platforms

  • Demonstrated experience and knowledge of fashion trends, popular music, and cultural icons

  • Strong analytical skills to understand the social narrative around MLB and leverage that knowledge to inform marketing recommendations

  • Demonstrated ability to understand, anticipate, and capitalize on social trends

  • Robust communication skills, written and oral, that compel action

  • Strong organizational and project management skills

  • Results driven marketing perspective with the ability to turn raw data into actionable goals


  • Drives baseball lifestyle and culture globally by developing MLB’s social campaign strategy off the field including fashion, music, art, food, and gaming

  • Ensures day-to-day cultural marketing social strategy fits MLB’s overall marketing message and platform goals

  • Liaises with social team at all 30 MLB clubs to concept, build, and execute strategic culture social campaigns

  • Collaborates with Player Marketing to create social activation storytelling opportunities around baseball player lifestyle

  • Engages influencers and culture outlets to document the intersection of baseball and culture

  • Collaborates with editorial and content teams to develop unique cultural storylines

  • Works with analytics and social listening teams to analyze campaign performance and implement learnings from previous campaigns into future planning

  • Ensures MLB continues to be a best in class brand on social media, maintaining consistent follower and engagement growth

Managing Responsibilities with Stakeholders

  • Demonstrates understanding of business priorities

  • Develops specific goals and project plans to prioritize, organize, and accomplish work in support of business priorities

  • Collaborates with team members, internal/external partners, and stakeholders to execute against project objectives

  • Provides ongoing status updates to share progress against established goals, gaps, and support needs to maintain progress against project plans

  • Actively solicits stakeholder feedback and responds to concerns in a timely manner

  • Communicates in a clear and concise manner that is easy to understand


Deliver Success

  • Demonstrate ambition and enthusiasm when taking on challenges

  • Proactively take action, holding self and others accountable

  • Be agile and prepared to quickly adapt when priorities unexpectedly shift

Critical Thinking

  • Logically analyze data and systematically weigh options to determine the best solution

  • Make sense of complex and sometimes contradictory information to solve problems

  • Apply knowledge of functional industry and organization to develop new approaches or strategies


  • Remove barriers and work in partnership across organizational boundaries to accomplish goals

  • Promote a positive team environment and take time to raise morale

  • Seek out diverse viewpoints and practice inclusive treatment of others


  • Convey written and verbal messages that effectively inform and gain interest or support

  • Successfully determine the appropriate parties that need information and communicate in a concise, timely manner

  • Actively listen to gain a full understanding of what was said

Relationship Management

  • Build trusted relationships, networks, partnerships, and alliances

  • Connect with others in a transparent and honest manner

  • Anticipate and fully service the needs of stakeholders, including colleagues, owners, clubs, corporate partners and fans

Developing Self and Others

  • Proactively pursue opportunities to learn and build new skills

  • Seek and provide feedback to strengthen and improve development areas

  • Actively learn through experimentation, using success and failures as learning opportunities