In support of Major League Baseball’s vision for the new player development system, MLB is currently seeking a Senior Coordinator of Club Marketing focused exclusively on Minor League Baseball (MiLB). The Senior Coordinator, Club Marketing will play an instrumental role assisting in the execution of MiLB’s national marketing objectives while working closely with in-house personnel, Club marketing contacts, and relevant marketing partners.
Work closely with Senior Director, Marketing (Minor League Baseball) in the day-to-day execution of all MiLB’s national marketing campaigns, fan engagement initiatives, and strategic partnership activations in MiLB markets.
Maintain a base knowledge of marketplace research to understand strengths, weaknesses, opportunities, and threats for MiLB and its 120 member Clubs.
Study industry trends to help in identifying and sharing best practices amongst MiLB Clubs
Coordinate distribution of marketing assets, presentations, toolkits, and support materials for Club, sponsor, or media partners.
Identify marketing partnership extensions and opportunities for MiLB Clubs; in addition to negotiating with and onboarding new technology partners for MiLB Clubs to leverage from both offline and digital channels
Collaborate with MLB Club Marketing representatives to leverage MiLB marketing channels to pilot new and exciting marketing tactics, in addition to promoting major league Club initiatives via MiLB channels (and vice versa)
Partner with key stakeholders across MLB Marketing team as well as others across the organization who work closely on MiLB business to provide prospective and voice of how to scale league initiatives to MiLB Clubs that align with fan growth strategies
Qualifications and Skills
Bachelor’s degree and at least 2 years of experience in a Marketing, Communications, or related business role
Project Management experience recommended, with ability to juggle multiple projects and manage priorities and expectations, as needed
Hispanic/Latino and multicultural marketing experience preferred
Extremely detail-oriented, with excellent written and verbal communication skills
Creative and able to think critically around problems
Self-starter who identifies needs and proactively develops solutions / recommendations to address them
Baseball and sports enthusiast is a plus
This role will be based in MLB’s NYC Headquarters
This role will be expected to travel occasionally
This role requires the flexibility to be available on nights and weekends throughout the year
Major League Baseball (MLB) is the most historic of the major professional sports leagues in the United States and Canada. Employees love working at MLB because of the culture of growth, teamwork, and professionalism. Employees who are most successful at MLB take initiative, know how to identify problems and provide solutions, and always put the Team first. For those ready to step up to the plate and join the Major Leagues, MLB takes the same approach as teams do with their players: empowering our “workforce athletes” to be at their best by engineering experiences that put employees in the best position to succeed. Major League Baseball is looking for candidates who are passionate about growing America’s pastime to best serve its fans for decades to come.
MLB’s vision is to be the global sport of choice for youth to play, fans of all backgrounds to enjoy and a desired destination for employment. With a belief that the journey to growth and greatness is ongoing, MLB gives employees the opportunity to continue learning and honing their skills with programs such as: tuition reimbursement; mentorship programs; lunch and learns; online course subscriptions; paid industry certifications; business resource groups; and more.
MLB provides its employees with exceptional medical, dental, and vision coverage. Premiums are 100% employer covered to help employees focus on being their best!
Major League Baseball is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
Are you ready to Step Up to the Plate? Apply below!
All in-office and ballpark-based positions are subject to MLB's mandatory Covid-19 vaccine policy