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Major League Baseball (MLB) is seeking to fill a Manager, Digital Trafficking Operations position in the Marketing Department. This person will be primarily responsible for overseeing the day-to-day trafficking of display ad banners, implementing tracking pixels, QA of creatives, monitoring reporting and campaign launches, and supporting the digital marketing efforts of MLB/Minor League Baseball (MiLB).

Objectives/Roles

  • Oversee day-to-day trafficking of digital assets (banners, HTML5, dynamic ads, web push, video, etc.)
  • Lead high-performing team of Digital Trafficking Operations Coordinators
  • Subject matter expert on Advertising Tech & Operations
  • Build pixel and tagging strategies and process
  • Implement and troubleshoot 3rd party pixels and data layer code
  • Complete test purchases to ensure tracking is accurate and appears in reporting
  • Monitor reporting to confirm campaigns launch and end at the appropriate time
  • QA creatives for accuracy regarding sizes, matchups, dates, times, players, etc.
  • Communicate with internal groups as well as external teams
  • Research new ad formats and technologies
  • Ability to adjust as role and business needs evolve

Skills & Experience

  • Advanced knowledge and clearly demonstrable experience with Google Campaign Manager (CM360) trafficking, floodlight tags, and reporting
  • Experience and understanding of Google Tag Manager (GTM) tags, triggers, and setup
  • Advanced reporting experience with Google Analytics (GA360) and GA4
  • Experience with JIRA, Wrike, Adobe Workfront, or any project management platform
  • Understanding of Brand Safety (Double Verify) and verification reporting
  • Knowledge and experience of VAST, HTML5, and dynamic ads
  • Technical skills for debugging issues with tags, pixels, and data on different platforms
  • Excel + PowerPoint (Google Docs/Sheets)
  • Strong attention to detail
  • Team player willing to QA and collaborate
  • Experience with Web Push Messages a plus
  • Complete test purchases with dev tools (Google Tag Assistant)

Crucial Competencies / Previous Experience

  • Bachelor's Degree
  • Minimum 5 years of experience in digital ad trafficking
  • Team management experience
  • Advanced knowledge of Google Tag Manager, Google Analytics, Google Marketing Platform
  • Experience with different types of vendor pixels (Search Ads 360, Display and Video 360, Facebook, Twitter, Google Ads, Amazon, Zeta, etc) a plus
  • Ability to manage multiple tasks in a fast paced and deadline driven environment
  • Detail-oriented, organized, and excellent verbal and written communication skills
  • Flexible schedule: available weekends and late nights occasionally throughout the year, as needed
  • Team player with the ability to develop cordial, professional relationships with all levels of MLB staff and partners
  • Baseball and sports enthusiast is preferred

Why MLB?

Major League Baseball (MLB) is the most historic of the major professional sports leagues in the United States and Canada. Employees love working at MLB because of the culture of growth, teamwork, and professionalism. Employees who are most successful at MLB take initiative, know how to identify problems and provide solutions, and always put the Team first. For those ready to step up to the plate and join the Major Leagues, MLB takes the same approach as teams do with their players: empowering our “workforce athletes” to be at their best by engineering experiences that put employees in the best position to succeed. Major League Baseball is looking for candidates who are passionate about growing America’s pastime to best serve its fans for decades to come.

MLB’s vision is to be the global sport of choice for youth to play, fans of all backgrounds to enjoy and a desired destination for employment. With a belief that the journey to growth and greatness is ongoing, MLB gives employees the opportunity to continue learning and honing their skills with programs such as: tuition reimbursement; mentorship programs; lunch and learns; online course subscriptions; paid industry certifications; business resource groups; and more.

MLB provides its employees with exceptional medical, dental, and vision coverage. Premiums are 100% employer covered to help employees focus on being their best!

Major League Baseball is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

Are you ready to Step Up to the Plate? Apply below!

All in-office and ballpark-based positions are subject to MLB's mandatory Covid-19 vaccine policy

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