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The Manager, Club Social Sponsorship is a member of the Club Marketing team, and is primarily responsible for working with Clubs and MLB stakeholders around facilitating fulfillment of partnership activations on Club social media channels. This role requires the flexibility to be able to work nights and weekends throughout the year, and to be available for occasional travel.

Education and Experience

  • 4-year degree from an accredited university in marketing, digital marketing, communications, or related field and 4+ years experience in partnership or digital marketing or related functional area; OR equivalent relevant experience

  • Strong track record in developing and executing branded content, and delivering partnership assets that align with corporate and partner strategies

  • Demonstrated understanding of social media trends and strategies to drive business results

  • High standards of organization, with the ability to handle multiple tasks at once in a fast-paced environment

  • Strong business communication skills

  • Data analytics and reporting background preferable

  • Experience in sports industry preferred

ESSENTIAL FUNCTIONS

  • Partner with Club Marketing team to facilitate social media partnership activation with Major League Baseball’s 30 Clubs

  • Build and maintain relationships with Marketing & Social Media leads at our 30 Major League Baseball Clubs

  • Collaborate with Global Partnerships and Social Campaign Management teams to strategize branded content efforts across core social media platforms (i.e. Twitter, Facebook, Instagram)

  • Identify and organize branded social campaign deliverables for 30 MLB Clubs

  • Coordinate with internal departments (MLB Digital, MLB Social Media, Global Events, Broadcast and MLB Network, MLB Sponsorship, Product, Partnership Marketing, etc.) to ensure activations are aligned with overall strategy

  • Stay current with all facets of the dynamic marketing mix, including digital, social media, experiential, and broadcast

  • Monitor industry trends for brand partnership activation and creative concepts for adoption

  • Run and provide insights from branded analytics reports, and educate internal departments and external partners on brand and league capabilities and best practices

Managing Responsibilities with Stakeholders

  • Demonstrates understanding of business priorities and develops specific goals and project plans to prioritize, organize, and accomplish work in support of these objectives

  • Collaborates with team members, internal/external partners, and stakeholders to execute against project objectives

  • Updates stakeholders on progress against established goals, responds to concerns, and solicits feedback

  • Provides ongoing status updates to share progress, gaps, and support needs to maintain progress against project plans

  • Communicates in a clear and concise manner that is easy to understand

MLB CORE COMPETENCIES

Deliver Success

  • Demonstrate ambition and enthusiasm when taking on challenges

  • Proactively take action, holding self and others accountable

  • Be agile and prepared to quickly adapt when priorities unexpectedly shift

Critical Thinking

  • Logically analyze data and systematically weigh options to determine the best solution

  • Make sense of complex and sometimes contradictory information to solve problems

  • Apply knowledge of functional industry and organization to develop new approaches or strategies

Collaboration

  • Remove barriers and work in partnership across organizational boundaries to accomplish goals

  • Promote a positive team environment and take time to raise morale

  • Seek out diverse viewpoints and practice inclusive treatment of others

Communication

  • Convey written and verbal messages that effectively inform and gain interest or support

  • Successfully determine the appropriate parties that need information and communicate in a concise, timely manner

  • Actively listen to gain a full understanding of what was said

Relationship Management

  • Build trusted relationships, networks, partnerships, and alliances

  • Connect with others in a transparent and honest manner

  • Anticipate and fully service the needs of stakeholders, including colleagues, owners, clubs, corporate partners and fans

Developing Self and Others

  • Proactively pursue opportunities to learn and build new skills

  • Seek and provide feedback to strengthen and improve development areas

  • Actively learn through experimentation, using success and failures as learning opportunities

Per the NYC pay transparency law, the hiring range for this position is $75,000 to $110,000. As a candidate for this position, your salary and related elements of compensation will be contingent upon your work experience, education, skills and any other factors Major League Baseball (MLB) considers relevant to the hiring decision. In addition to your salary, MLB believes in providing a competitive compensation and benefits package for its employees. MLB offers employees a full range of best in class benefits with no employee contributions towards medical, dental, and vision coverage premiums, as well as incentive and recognition programs, life insurance and automatic employer 401k contributions. All benefits are subject to eligibility requirements and the terms of official plan documents which may be modified or amended from time to time.

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